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Image / Editorial

Fashion Editor Sive O’Brien


by IMAGE
11th Apr 2013
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Pink cashmere sweater from 360 Degree Cashmere and J Brands, both from Seagreen.

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Get up: ?At around 7.30 to the sound of baby Noa chatting in her cot, followed by bellows from Juno’s room demanding breakfast and chats!

Get dressed:?At the moment, a typical outfit is a pencil skirt (Whistles or David Szeto); top or blouse (Cos or Sandro); boots (Carvela or Russell & Bromley); high-waisted trousers (Diane von Furstenberg); tux trousers (Maje or Stella McCartney); silk dress (Vanessa Bruno or Isabel Marant). If I’ve got a meeting or press event to attend, I dress it up with accessories, I love big earrings or neckpieces, current faves are from H&M; By Malene Birger and Alex Monroe.?At home, dressing takes a downtown turn – comfort is key – jeans (J Brand), hi-tops (Adidas Originals) – generally clothes that can expect to get dirty around the kids.

Get going:?Mornings are pretty hectic trying to get everyone up, fed, ready and out the door – thankfully we have an amazing Brazilian minder who arrives to help (phew). I drop Juno to montessori on my way to work and get to my desk around 9.30 (with coffee in hand!).

Get working:?There’s no typical day in my job, it’s nice and varied that way, but in a typical week I am: liaising and meeting up with PRs to get the inside track on new fashion collections, launches and designers; researching fashion websites and keeping up to speed with blogs and pinterest; producing a fashion shoot on location or in studio; organising fashion photographers to fly in for shoots; choosing models; chatting to stylists about clothes and securing designer samples for shoots; hunting down the best shoot locations; sourcing imagery for my fashion pages; working with the Art Director on getting page layouts right; attending press events or fashion shows to see the latest Irish stores and International labels have to offer; writing copy for IMAGE; image.ie; Arnotts or Cara magazines or (more often than not!) rushing to meet a deadline.

Get home:?It’s a race to get home to let the minder go?at 6pm, but the kids have already eaten so myself and my husband, Vinny cram in some quality time with them – usually it’s hearing all about Juno’s hilarious daily adventures (of which there are many) or a family dance-off in the kitchen – the kids (and adults) love to get their groove on! Then, we take one girl each for the bedtime routine: PJs; stories, teeth, cuddles, then the obligatory half an hour of persuading (and bribing) Juno to close her eyes. By?8pm, it’s time for the parents to eat, pour a glass of wine and relax? – usually with an episode from a box set or time-out for browsing (and sometimes shopping) online on the iPad.

Some things that make it all worthwhile:?Having the craic with the girls, getting the hugs and hearing them laugh. Priceless.

I get a buzz when I listen to music or dance to favourite tunes by DJ Vinny; go on date night with the hubbie; laugh with my girlfriends; cook a new recipe; discover a new designer, website or label; curl up (on my own!) with a new fashion or interiors magazine.

If I wasn’t doing this, I’d be doing?something in interiors or in my fantasy life, living on a beach in Ibiza with Vinny and the girls.

My guilty pleasure:?A morning in bed (preferably with breakfast delivered!)

I can’t live without?Essie nail polish in my bag; SkinCeuticals skincare in my bathroom; hummous in my fridge; Chanel foundation in my make-up bag.

My favourite part of the day:?Weekend mornings – no rush to get to work and time for us all to hang out in bed together. Bliss.

My perfume:?Michael by Michael Kors.

My body lotion:?Irish brand Voya’s Softly Does It seaweed moisturiser.

My lipstick:?At the moment, it’s Topshop All About Me.

 

PHOTOGRAPHS BY AILBHE O’DONNELL

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