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Image / Editorial
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Cocoa Brown announces redesign – but fans can rest easy that the award-winning formula remains

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by IMAGE
09th Jul 2020
Sponsored By
Cocoa Brown announces redesign – but fans can rest easy that the award-winning formula remains

Ireland’s number one self-tanning brand announces full rebrand and new products.


2020 has forced a lot of us to grow in ways we never would have imagined, and Irish businesses are no different.

Cocoa Brown by Marissa Carter, the much-loved Irish-owned self-tan company, is taking a little global pandemic all in its stride by announcing a heap of new products and a full product rebrand.

But loyal fans of the self-tan and self-tan eraser need not worry, because the award-winning formula that keeps us Irish gals bronzed and glowing is staying the same.

Sold in 23 countries worldwide, Cocoa Brown was launched in 2012 and has gone on to be one of Ireland’s greatest business success stories, with four bottles sold every minute worldwide. The brand, and Marissa herself, have won dozens of awards in its short time, including Beauty Entrepreneur of the Year at the 2019 IMAGE Business of Beauty Awards.

This year, the brand felt it was time for a more sophisticated look, and has redesigned its bottles. Take in the below image, because these are the new sleek and premium bottles you’ll be seeing on shelves soon.

Cocoa Brown will also be announcing a number of new products joining the range over the coming months.

But the ethos of the much-loved brand is staying the same: Cocoa Brown will still be showcasing diversity with different sizes, genders and skin tones. And with Medium, Dark, Extra Dark and Ultra Dark options still available, there is something for everyone in the range.

And fans can rest assured that Cocoa Brown formula will remain the same fast-drying, long-lasting and easy-fading formula. And IMAGE has been guaranteed that it will also remain free from that fake tan scent that we’ve all left in the early noughties.

And the best-selling tanning mitt, Miracle Mist Tanning Water and Goddess Oils are also here to stay.

So whether you’re venturing into town for your first night out since the country reopened – albeit at a safe social distance – or entertaining with a barbecue in the back yard, Cocoa Brown’s got you covered for another summer.


To buy any of the Cocoa Brown range, including the gradual self-tan, the tanning oil and mitts, see here

Model shots: Evan Doherty

Product shots: Cocoa Brown

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