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It’s probably not a match most of us would thought likely, but after the Jimmy Choo x Off-White collaboration last year, it’s less of a surprise that the iconic shoe brand has chosen another cult label to work with. No doubt designed to bring the Choo brand to a younger, more Zeitgesty customer, the Ashley Williams collaboration certainly delivers the kind of left-field footwear the London designer’s traditional customer is looking for. But in the mix are a couple of elegant pieces that deliver the Choo sophistication, albeit with a twist. Don’t expect these shoes to come cheap though; prices creep well beyond the €1,000 mark.
About the collection, Sandra Choi, creative director of Jimmy Choo, said: “Working with [Ashley Williams] allows us to relook at ourselves – to readdress what we do, to see our work through someone else’s eyes. The collection is proper and rebellious, preppy and punk – refined, classic but with a twist.”
It’s wonderful to see an old-school brand like Choo reinventing itself for the next generation of buyers, and looking at it’s archive to reimagine those iconic pieces in a fresh guise.
These multi-strapped, crystal-detailed shoes, for instance, are based on the archival shape of the Jimmy Choo Kim shoe from 2001. Elegant but with plenty of attitude, they span both designers’ customer base.
Letrice 85, €1,075 at jimmychoo.com
This Glinda shoe embraces the femininity of an oversized bow, but packs a punch with its metallic square toe. These heels create a statement, but I think they have a classic sophistication that will outlive current trends.
Glinda 100, €875 at jimmychoo.com
The collection also includes this AstroTurf green shearling bag with crystal buckle. It comes with matching flats if you want to give the traditional notion of matching shoes and bag a strong fashion twist.
Helia shoulder bag, €2,295 at jimmychoo.com
It’s a shame the price point of this collection isn’t more accessible. I would have thought Williams’ clientele would be in less of a position than Choo’s to spend hundreds of euro on shoes. Maybe not. And if shoes are your passion, then maybe these are worth it to you? If so, enjoy.