Virgil Abloh was so loved, but he should have been celebrated long before death
Virgil Abloh was so loved, but he should have been celebrated long before death

Sarah Finnan

Netflix and Shonda Rhimes’ ‘Inventing Anna’, will be the must-see series of 2022
Netflix and Shonda Rhimes’ ‘Inventing Anna’, will be the must-see series of 2022

Jennifer McShane

Afore After: The womenswear brand that’s so sustainable, it uses buttons made from Irish milk
Afore After: The womenswear brand that’s so sustainable, it uses buttons made from Irish milk

Sarah Finnan

The Ghislaine Maxwell trial starts tomorrow. Here’s what to expect
The Ghislaine Maxwell trial starts tomorrow. Here’s what to expect

Amanda Cassidy

Our favourite Irish shops to buy gorgeous Christmas decorations
Our favourite Irish shops to buy gorgeous Christmas decorations

Megan Burns

5 fashion secrets from seriously stylish women
5 fashion secrets from seriously stylish women

Marie Kelly

22 colourful kitchens that will convince you to whip out the paint brush
22 colourful kitchens that will convince you to whip out the paint brush

Lauren Heskin

Andie MacDowell: Why is my grey hair an issue and George Clooney’s isn’t?
Andie MacDowell: Why is my grey hair an issue and George Clooney’s isn’t?

Sarah Finnan

This Victorian Ballsbridge home is on the market for €2.45 million
This Victorian Ballsbridge home is on the market for €2.45 million

Megan Burns

5 films to watch for interior design inspiration
5 films to watch for interior design inspiration

Lauren Heskin

Image / Editorial

Perms are back – here’s how to rock them


By Erin Lindsay
23rd May 2018
Perms are back – here’s how to rock them

No, your eyes are not deceiving you. Perms are, in fact, back in fashion. I’ll give you a second to compose yourself.

All good? OK.

Perms, along with shoulder pads and vinyl trousers, are often cited as one of those 80s trends that time should really forget. Every woman of the decade went into the salon dreaming of Julia Roberts and came out looking more like Brian May. My own mother rocked a perm as best she could in the 80s and I don’t think she’ll mind me saying that it…wasn’t her best look.

But, just like shoulder pads and vinyl trousers, many 80s trends are clawing their way back into the fashion zeitgeist and now, perms are making their grand reappearance. And it’s not totally horrifying. The process has completely evolved since the harsh salon days of 30 years ago, and now, curly-haired inspo is everywhere, from top models to Insta cool girls. If you’re feeling the idea of a curly ‘do for the summer, but are worried that the perm will be obvious, fear not. Modern-day perms are not one size fits all – you can choose how tight or how loose you want your curl to be, and avoid the nightmare frizz that comes with too-tight styles.

The idea behind the 2018 perm is volume and movement – think effortless, summer-ready tresses. It all starts with perming solution and rods, which can vary in size depending on how loose or how tight you want your curls to be. These set the hair and the style lasts for three months, depending on the tightness of the curl, which means not having to grow it out like you would in the 80s. You can even straighten your hair if you fancy a change for a day, but be warned that this will decrease the shelf-life of your perm.

Think you’re ready to take the plunge? Just remember that perms need looking after. Remember to get a haircut before you get your perm, and have your hair as moisturised as possible heading in. Use products designed for curly hair but remember not to wash your hair for at least 48 hours after getting your perm (Elle Woods would be proud).

And then? Enjoy the summer with your new mane. But if anyone asks, don’t say it’s a perm – it’s a long-lasting curl.