Categories: Editorial

Breaking News! We’re revamping our Newsletter


by Erin Lindsay
11th Jun 2018

Newsletters are a funny thing. A person is usually one of two types when it comes to their newsletter subscriptions. The first type wakes up in the morning eager to open their inbox; wanting to read about the beauty products their summer skin craves; thoughtful think-pieces on the week’s biggest stories; or to find out what events they should frequent that weekend. The second type arrives to work and opens their email, only to recoil in horror at the hundreds of unreads waiting to pounce on them. “Why did I sign up for all those newsletters?” they cry. “None of them quenches my thirst for intelligent, relevant content, published by women and for women!” they shriek as they angrily unsubscribe, and their co-workers silently move their desks further away.

We’re on a mission to make everyone a newsletter-lover. As part of our new journey as the leading multi-platform publisher for women in Ireland, we’re overhauling our IMAGE newsletter to send you the best-curated content every morning direct to your inbox.

Each day will deal with a different theme, so you’ll never get bored seeing the same stories day in day out. Whether it’s on your commute or your just-woke-up reading material, the IMAGE newsletter will satisfy that early-morning need for info. Check out our daily content themes below and see which ones tickle your fancy…

Monday: Beauty Bits

You’re feeling a little worse for wear after the weekend and your skin looks a little rough around the edges. You don’t have the headspace for heavy reads on your commute and just want to daydream about the pamper session you’re going to have once you get home. Monday’s Beauty Bits, full of the best content about everything from serums to fake tan, has you covered.

Tuesday: Ten Things to Buy

It is well established that Tuesday is the worst day of the week. The motivation of Monday is gone, the hump is still a day away and the weekend is but a speck on the horizon and a distant memory all at once. Only two words can make this awful day better. Retail therapy. Tuesday’s Ten Things to Buy is a run-down of what IMAGE is lusting after this week.

Wednesday: Woke Wednesday

Kick your inner social activist into gear every Wednesday with our specially curated Woke Wednesday newsletter. Content on everything from recycling to feminism; to any social issue that’s been on our minds. Basically, it’s your guide to being a better person. You’re welcome.

Thursday: Throwback Thursday

A classic theme for a classic newsletter. Want to know what was trending this time last year on IMAGE? Or a sneak peek into our extensive archives of iconic fashion moments from years gone by? Throwback Thursday is your weekly dose of nostalgia, neatly packaged in a digital envelope.

Friday: What’s On (+ Your Chance to Win)

It’s finally Friday! And to celebrate, it’s the weeks’ most active newsletter. Friday sees your run-down of Dublin events going on that weekend, plus a weekly guide to the city’s best eateries. As if that wasn’t enough, we’ll also be running a weekly competition to win some gorgeous prizes, exclusive to you, our lovely subscribers.

Saturday: ICYMI

Once you’re finished Saturday morning catch-ups on the Instastories and Snapchats from the night before, dissolve the inducing fear with your weekly ‘In Case You Missed It’ newsletter from IMAGE. All of our most read and most important pieces from the week before, collected especially for a weekend read.

Sunday: The Sunday Papers

Ahh, the Sunday papers. One of life’s simple pleasures. And now, you don’t have to deal with the newsprint ripping and ink all over your hands. Recline into a squashy armchair with our week’s most thoughtful long-reads, and get settled before the long week ahead.

So what are you waiting for? Sign up for our new and improved IMAGE newsletter and start receiving content every morning.

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