This New York Fashion Week, one man has already positioned himself as the ultimate headline grabber. This man is Marc Jacobs. The designer is causing all sort of frenzied whispering in Manhattan media circles with an invite to a party he’s throwing doing the rounds for its very detailed and somewhat prohibitive dress code.
Jacobs is throwing a shindig to celebrate the release of Gloss, a book about 1970s photographer Chris von Wangenheim and the invite, which Yahoo Style have shared, is brilliant. Insane. Glorious. A thing of madcap beauty. What the world needs right now? Flats are banned, mirrored aviators a must. Shiny and glossy beauty is the way to go and Jerry Hall hair is requested.
In all caps Jacobs writes:
“STRICT DRESS TO KILL CODE WILL BE ENFORCED: FUR COATS OVER LINGERIE, LIP GLOSS, JERRY HALL SIDE-SWEPT HAIR, SEQUINS, GOLD LAMÉ TURBANS, PATTI HEARST SYMBIONESE LIBERATION ARMY GEAR, ROGUE, ROLLERINA CHIC, SHEER HAREM PANTS, MINI SKIRTS AND MUSCULAR LEGS, PLATINUM RECORDS AS HEAD GEAR, SEQUINS, GRACE JONES BUTCH REALNESS, GLOSS-Y SKIN, BLEACHED EYEBROWS, SLITS, RIDING IN ON A WHITE HORSE, SEQUINS, SKY HIGH STILETTOS, MIRRORED AVIATORS, METAL MESH, COWL NECKLINE HALTERS, OR EYES OF LAURA MARS CHIC. NO FLAT SHOES. NO MATTE SURFACES. NO NATURAL LOOKS.”
THERE IS SO MUCH GOING ON. This is the Studio 54 no one could get planning permission for. And, in fact, the party is taking place in Tunnel, the site of a 1980s nightclub Yahoo Style describe as “infamous”.
While we don’t think Marc Jacobs is suddenly anti-flats – he’s featured the style in various runway shows – this PR stunt does have us very curious as to what exactly he’s planning for New York Fashion Week next month. Will we all be asking our mothers to rescue the gold lamé from the attic? Will our Sunday mornings become a mirage of painkillers and foot spas as we embrace towering footwear? We’re scared, but we’re also excited. Also, imagine the Instagram game attendees are going to bring.
Via Yahoo Style
Image via Balmain/Getty