POCO By Pippa Bespoke Pop-Up Denim Store In Dundrum Town Centre: Social Pictures

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Last nights’ the much-hyped denim brand POCO by Pippa previewed their bespoke pop-up denim store in Dundrum Town Centre to a selection of guests.

The evening was hosted by designer and founder of POCO by Pippa O’Connor Ormond. DJ Eddie Hughes entertained guests as they sipped on Aperol Spritz cocktails and nibbled canapes from Oxaca. Guests on the night included family and friends of Pippa and her husband Brian who both work on POCO together along with well-known celebrity faces. The store will be open for six weeks and is located on Level 2 in Dundrum Town Centre.

“I’m really excited to open a POCO by Pippa pop-up in Dundrum Town Centre. We wanted to create a space that is minimalist and clean. We took inspirations from all the current trends especially gold and marble to create an urban look and feel and complement existing brick work from our shoots. We wanted social media friendly space which is up lifting for shoppers.” says Pippa O’Connor Ormond.