Selling used bathwater for cash: Have we finally reached peak Instagram?

It’s the rabbit hole we love to hate but increasingly social media platforms like Instagram have become a platform for those looking to make a quick buck. Amanda Cassidy on the latest (craziest) product to hit our feed. 

Her title is that of ‘social media personality’ – a moniker used to describe those who use Instagram to create a profile with many followers. Many simply document their home renovations or try out the latest beauty products, but for Belle Delphine, a London-based Insta-model, she has taken things a little further.

Related: Why Instagram culture needs to change

Making a splash

For a long time (as long as Instagram’s life) Belle was applauded for her unusual and creative interactions with her fans. She racked up followers by writing their names on her body and posing for photos.

Currently, her Instagram account alone currently stands at a cool 3.8 million followers.

But now the 20-year-old has come up with a novel way of boosting her coffers – selling jars of bathwater after she uses it. Sitting in her bath, the pink-haired beauty winks at the camera; “Rise up, gamer boys, it’s time to get your gamer girl bath water” she says and drizzles water from her month into a container. Then she uses her back as a slide to allow the water to roll down her body and into the jar.

The ‘star’ sells her bath-water jars for £24 a pop and she sold out in just two days. Comments on her uploads include some applauding her entrepreneur skills. “I’m legitimately jealous that I can’t make a profit from my wastewater,” while another added, “Props to her for knowing her market and making money.”

Belle Delphine warms fans in her online store that her water is “not for drinking and should only be used for sentimental purposes.”

We’ve heard of some making a killing online for selling underwear they have worn but this is the first time used wastewater is known to have been sold for cash.

It seems as if the demand is unlikely to dry up any time soon.

Images via Instagram 

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