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January’s best new beauty launchesJanuary’s best new beauty launches
Image / Style / Beauty

Laura Mercier

January’s best new beauty launches


by Holly O'Neill
28th Jan 2025

Payday + surviving January and the US news cycle = treat yourself. Girl math! Here’s what’s worth your money in beauty this month.

01 Jo Malone London Taif Rose Cologne Intense, 50ml, €128

What’s in a name? That which we call a rose by any other name than Jo Malone London’s new, limited-edition Cologne Intense Taif Rose would smell as sweet as its namesake, the precious rose indigenous to Taif, a city where the flower fills the streets, markets and fields with its scent and vivid hue. Florals? For Valentine’s Day? Groundbreaking, says you. This rose scent, however, is worth dropping hints for as it’s uniquely fresh. “Taif Rose is different to all our other rose scents because it takes you to a different place,“ says Céline Roux, Jo Malone London’s Global Head Of Fragrance, “a place high in the mountains, where pink roses perfume the air to create a scent that’s majestic and completely unmistakable.’

02 The Ordinary GF 15% Solution, €16.40

Looking to kickstart the new year, new you-who-will-definitely-do-your-skincare-routine with a hard-working serum that won’t break the bank? The Ordinary’s latest, GF 15% Solution, €16.40, is an age-support serum containing a 15% solution of growth factors. What does that mean? Growth factors are big beauty news for 2025. Our skin naturally contains different types of growth factors but they decline as we age, which contributes to visible signs of ageing. When growth factors are found in a serum like GF 15% Solution, they work to signal its natural repair mechanisms, repair damage and boost collagen and elastin. GF 15% Solution contains a 15% solution of plant-based biomimetic growth factor peptides, which helps with hydration, strengthening the skin barrier, minimising and repairing visible skin damage on the face and neck, targeting fine lines and wrinkles, loss of skin firmness and elasticity, rough texture and dull skin tone. That’s a lot to ask for €16.40.

03 Benefit Mighty Fine Brow Pen, €31

Leave your bad brows in 2024. With Benefit Mighty Fine Brow Pen, Benefit have just released the first 3-prong brush tip and the finest tip on the market to mimic the look of individual, defined hairs that can fill out even the sparsest of brows with inconspicuous fine detail. It’s easy to hold, foolproof to use and comes with a special ink feeder built-in that allows pigment to flow through the pen easily for an intense payoff you can’t mess up. Just shake, align the tips perpendicular to your brows (so the three prongs are facing brows straight on) and flick upwards onto clean, dry brows for full brows in a flash.

04 Laura Mercier Tinted Moisturizer Natural Dewy SPF30, €50

January calls for tinted moisturiser; more hydration, lighter coverage and less effort. With its launch in 1996, Laura Mercier introduced the world to the category of a tinted moisturiser and though there have been many imitations since, there has been no brand with a tinted moisturiser as universally loved. Today, she’s even better, with a new and improved longer wear of 16 hours, buildable sheer-to-light dewy coverage, SPF30 and 88% skincare ingredients for brighter, hydrated and protected skin immediately and over time.

05 Nespresso x Vital Proteins Bundles

Have the January clean girls infiltrated your TikTok algorithm yet? Have you been influenced into a lengthy morning ritual? This one’s for you so; Nespresso have teamed with Vital Proteins on coffee and collagen bundles so you can pair your collagen with your coffee for extra health benefits; just add a tablespoon of collagen to your capsule to support healthy bones, muscles and skin.

06 Westman Atelier Petal Collection, from €40

Petal, Westman Atelier’s best-selling, fresh-faced Baby Cheeks shade, now comes in three new formats to add more rosy glow to your routine; first in the Lit Up Highlight Stick for a candle-glow, glassy skin finish or to add that touch of winter cold flush to the tip of your nose. Next, in Lip Suede Matte Lipstick for the perfect natural pink pout and finally in the Squeaky Clean Liquid Lip Balm for the most hydrating feel and juicy finish.

07 La Mer Night Recovery Concentrate, €690

If you’re serious about January but you’re just not going to do a 42-step night routine and want one hard-working, all-in-one serum, La Mer Night Recovery Concentrate is an overnight serum in a mask, tucking your skin up for the night in an extreme barrier wrap, with La Mer’s signature Concentrated Miracle Broth. If you’re in need of soothing after retinol use, a post-treatment irritation or skin barrier damage, La Mer Night Recovery Concentrate takes care of barrier strength, skin texture and smoothness, helps to brighten and even the skin tone, soothes irritation and redness and boost hydration.

08 Brow Aid The S.O.S ADVANCED Recovery Brow & Lash Mask, €26

Kim O’Sullivan has added another must-have to her menagerie of brow essentials with The S.O.S ADVANCED Recovery Brow & Lash Mask, an all-in-one mask to help regrow and repair your brow hairs and lashes. A dual applicator wand helps work the serum through brows with a soft ball tip for the lash line, while a potent blend of green tea leaf extract and Chinese knotweed extract gets to work on nourishing your hairs for rapid regrowth.

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