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These are the ten most popular women’s fashion buys of the summer

by Holly O'Neill
30th Jul 2020

Lyst have revealed the top ten most popular women’s fashion products of summer

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products.

Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online, taking into account Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.

Here are the top ten most popular women’s fashion products women have been buying and searching for the past three months.


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  1. Birkenstock Arizona double strap sandals, €45

Topping the list is Birkenstock’s Arizona sandals, the most popular shoe of the past three months. Birkenstock’s topped the list for both men and women, with the Arizona double strap sandal coming in first for women’s searches and the Brunello Cucinelli’s collaboration coming in at the second most popular search for men, retailing at over seven times the price of the Birkenstock.

Related: Shop the five trending sandal styles of summer 2020


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2. Marine Serre X R-pur face mask, €430

Two face masks made the list this quarter, both luxury, with face masks up 441% quarter-on-quarter. Marine Serre’s moon-print face mask is the second most wanted women’s item on the list, where in the men’s list, Off-White’s face mask came in at number one.


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3. Loewe Basket Bag, €340

The only bag to make the list was the Loewe basket bag, which comes in lots of colourways.


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4. Calvin Klein bralette, €32

While we’ve been staying comfortable while working from home, the Calvin Klein bralette has seen it’s popularity surge.


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5. Cult Gaia Serita dress, €400

The most popular dress of the summer is Cult Gaia’s Serita dress, the page views of which spiked 236% in June. Worn by model Rosie Huntington-Whiteley and influencer Camille Charrière, the hype surrounding the €400 dress resulted in a 22% rise in searches for the brand.


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6. Prada nylon gabardine shorts, €490

In sixth place on the list is Prada’s nylon gabardine shorts, €490, worn by influencers Pernille Teisbaek and Marie von Behrens. Lyst have also reported that boxing shorts saw a 32% increase in page views this quarter.


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7. The Frankie Shop Eva sleeveless T-shirt, €79

The Frankie Shop’s sell-out cult Eva t-shirt drove a 112% rise in searches for muscle t-shirts the last three months and has been replicated in high street shops everywhere.

Related: Shop the padded shoulder t-shirt, the most popular top of the summer



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8. Missoma x Lucy Williams gold chunky entwine hoops, €101

Influencer Lucy Williams’ much sought-after beautiful collaboration with Missoma is the only jewellery to have made the list with the maximalist, entwined gold hoops coming in eighth place.


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9. H&M puff-sleeved cotton dress, €22.99

H&M’s answer to last year’s Zara Polka Dot Dress has made the list for the €22 pink puff-sleeved dress all over your Instagram.


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10. Nike Court Victory tennis skirt, €44.47

Nike’s micro tennis skirt came in tenth place of most popular searched products, with Lyst reporting that Nike was propelled by a 106% increase in demand for loungewear and activewear, as consumers sought comfortable clothes to wear at home.

Related: We have found the skirt of the summer – here’s how to wear the tennis skirt

Read the full Lyst Index here.

Photography by @lydiajanetomlinson.

Read more: Ganni’s cult summer dress now comes in rainbow colours

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