The Irish athleisure brand that counts Vogue Williams amongst its fans
An Irish athleisure brand founded by Jane Deasy, Trendy & Bendy is fast becoming the go-to choice for chic sportswear. Specialising in luxury pieces that work both in and out of the gym, Jane says her goal has always been to design clothing that makes women look and feel great.
Trendy & Bendy is a luxury activewear company, designed in Ireland by me – exclusively for women who want luxurious and unique activewear.
The T&B range is designed to add a unique activewear leisure style to the Irish women’s wardrobe.
I always had an interest in fashion from an early age.
I remember getting a fashion wheel as a Christmas present and that was the start of it!
My mission is to make women feel they are wearing something a bit different and not just a regular sweater and leggings.
We specialise in high-quality activewear. Our leggings are designed for the Irish woman and use our own unique fabric called Trendex. It’s a thicker and warmer version of spandex fabric. We also stock sweaters and hoodies.
Cash flow is the biggest issue for us as a business.
Funding is always a concern when you are starting out, but we have been lucky to have grown our business organically over the last eight years.
I’m a big Loulerie fan – it’s my go-to Irish brand for jewellery.
For skincare, I love Skin Formulas. My skin has never been better since I started using their products. When it comes to shopping, I’m currently in love with Nadine Merabi. I adore The Frankie shop for style trends and Revolve for fashion.
My YSL oversized bag is definitely my best purchase to date.
It works for every occasion and styles up every outfit! Trendy trainers are also on my radar.
My most useful learning since setting up a business is to listen and follow our customers’ advice.
My husband keeps reminding me not to listen to the noise or look at what our competitors are doing, just concentrate on making our brand the best it can be by focusing on quality design and fabrics. Business aside, my family are my proudest achievement to date.
I want my brand to be remembered for its unique and stylish designs.
I’m always delighted when Vogue Williams wears my brand – I love her style. Emma Willis would be another person who I would love to see wear T&B. I just love her look.
Photography by Jane Deasy.
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