Daisy Cottage: This Kerry cottage at the foot of the Slieve Mish mountains is on the market for €300,000
Daisy Cottage: This Kerry cottage at the foot of the Slieve Mish mountains is on...

Sarah Gill

The horrific murder of Elianne Andam proves incel culture is only getting worse
The horrific murder of Elianne Andam proves incel culture is only getting worse

Sarah Finnan

Want an “extremely happy” relationship? Then you need to talk to your other half about money
Want an “extremely happy” relationship? Then you need to talk to your other half about...

Colette Sexton

Why are so many mothers in discomfort, even months after giving birth?
Why are so many mothers in discomfort, even months after giving birth?

Amanda Cassidy

11 celebrity-approved books to add to your autumn reading list
11 celebrity-approved books to add to your autumn reading list

Sarah Gill

Supper Club: Try this simply delish courgetti carbonara tonight
Supper Club: Try this simply delish courgetti carbonara tonight

Meg Walker

Is your negativity bias impacting your workplace?
Is your negativity bias impacting your workplace?

Victoria Stokes

This Foxrock home has been transformed into an utterly serene space
This Foxrock home has been transformed into an utterly serene space

Megan Burns

My Career: Photographer Holly McGlynn
My Career: Photographer Holly McGlynn

Holly McGlynn

WIN an overnight stay, three-course meal and afternoon tea at this Galway city hotel
WIN an overnight stay, three-course meal and afternoon tea at this Galway city hotel

Sarah Gill

Image / Fashion

Tommy Hilfiger’s Circus Comes To Camden Town at LFW


By Rosie McMeel
24th Sep 2017
Tommy Hilfiger’s Circus Comes To Camden Town at LFW

I can’t remember the last time I went to the circus, but I suspect it was circa 1992 and apart from the caramelised hot nuts, it didn’t leave that’much of an impression. I am almost’sure there were exotic animals, a few wild cats and if you pressed me I’d claim to have seen a clown or three. Like I said, not much to write home about. Cut to Tuesday night at?the Roundhouse in Camden Town?and it turns out the circus is nothing like I remembered… or perhaps?that’s because Tommy Hilfiger was the ringleader.

Gigi Hadid opens the Tommy Hilfiger show at London’s Roundhouse

For the finale of London Fashion Week, the?fashion’designer brought his catwalk extravaganza across the Atlantic for the first time.?The ?Rock Circus? event brought the TommyNow ?See Now, Buy Now? runway show to London, with global brand ambassadors Gigi Hadid and The Chainsmokers.?Combining looks from the brand’s men’s and women’s collections, the entire runway was immediately shoppable through retail, wholesale, e-commerce and innovative commercial channels such as augmented reality, chatbots, and image recognition.

Over 2,000 guests, including consumers, press, buyers, VIPs, industry influencers and competition winners took their seats to enjoy the show. And what a show.?The runway finale morphed into a modern circus act with athletic aerial performances by NoFit State, the U.K.’s leading contemporary circus company (not a clown in sight). The eclectic troop mesmerised guests before The Chainsmokers took control of?the ring?for an exclusive performance to celebrate the launch of their global ambassadorship for Tommy??Hilfiger men’s.

Screams erupted from the crowd when the clothes finally arrived to an energetic soundtrack of classic €90s hip-hop: a procession of branded hoodies with silver studs, beanies, voluminous puffa jackets, tartan mini kilts, shearling biker jackets and track suits.?The collection was a rock and grunge-infused take on the traditional “preppy” styles that have come to be associated with Hilfiger.?Gigi Hadid, the model who is the face of the brand, was joined by her sister, Bella, and brother, Anwar on the catwalk – eliciting cheers of excitement rarely displayed at Fashion Week. The front row was similarly high-wattage, with Lewis Hamilton, the British racing driver, and Neymar, the Brazilian striker, in attendance.

While there were few Irish press in attendance, the show was proudly represented backstage by?IMAGE session stylist Matthew Feeney, who was assisting hair expert?Eugene?Souleiman, creating?individual rock inspired looks for each of the models.

This is the latest incarnation of the pop-up carnivals Hilfiger has staged during the last two seasons.?I was invited?to Hilfiger’s autumn 2016 “Tommy Pier” show in New York, which featured a Ferris wheel and a range of fun-park amusements, while “TommyLand,” the spring show held in Los Angeles this year featured roller skates, skate boarders and fire-breathing performers. Just when you think the US industry giant must have used up all his good ideas, he pulls yet another out of his beanie. Roll up, roll up…

 

To read more about Tommy Hilfiger click here