‘Please stop asking women about their weight’: Nicola Coughlan rightfully hits back at body shaming...

Jennifer McShane

‘At the age of 33, I left my career and decided it was time to...

Caitlin McBride

This Victorian Rathmines home with sleek extension is on the market for €3.1 million

Megan Burns

6 brilliant books to put on your reading lists for 2021

Jennifer McShane

Helen James shares her favourite no knead bread recipe


Repeat after me: There is nothing wrong with not wanting a promotion

Colette Sexton

Are Buckingham Palace trying to smear Meghan Markle?

Jennifer McShane

WATCH: This powerful ad is going viral for its realistic depiction of breastfeeding

Jennifer McShane

Our pick of new-in homeware to bring that spring feeling into your home

Megan Burns

Image / Fashion

This Swimwear Campaign Is Getting People Talking For All The Right Reasons

by Jennifer McShane
27th Mar 2016

Here at IMAGE, we firmly believe that all bodies are good bodies, regardless of whatever size, shape or age they may be. Alas, it isn’t a mantra that’s taken seriously in the fashion industry as a whole. Diversity (or lack of it) is what has people talking; size zero models are still the norm, and so women are frequently presented with unattainable, unrealistic ideals to conform to. However, small steps are gradually being taken to rectify this: some brands refuse to use Photoshop, and publications are embracing models who don’t fit the size zero spectrum. The industry is also frequently called out for being ageist, which is why a new US swimwear campaign is gaining momentum – for being the opposite.

Sixty-year-old model Yazemeenah Rossi is the face of a new swimwear collaboration between US e-commerce site The Dreslyn and lingerie brand Land of Women and along with truly beautiful photos, her words on striving to be authentic in an industry driven by conventional?beauty standards has people talking for all the right reasons.

“When I was younger, I was more insecure,” Rossi, told Today. “But I always wanted to be me. When you are yourself, and you don’t try to copy, you get power. And you feel that power the more you go on in life.”


Having worked as a model for over three decades, she explains that it’s still a struggle to go against the derived ‘norms’ of the fashion world, but she’ll never go against her own beliefs?for the sake of a campaign. ?”I never want to change to please a client,” said Rossi. “I’ve lost major international campaigns because I didn’t want to dye my hair or do Botox. I’ve had clients cancel contracts because I wore transparent braces for one month.”

And she believes it’s this unwillingness to compromise which has empowered her as a model and kept her in charge of her career.?I don’t believe in competition,” Rossi explained. “Everyone will resonate with different clients. I don’t work with people who want to change me.” On that note,?CEO of The Dreslyn, Brooke Taylor Corcia said that all the editorial photos were unretouched when published – that’s right, not a blurring tool in sight.


“This line was created to empower women,” Rossi added. “By showing images that are raw, we allow people to see and show themselves that way.”

It’s apparent that the industry still has a long way to go in terms of being fully inclusive – what we need to see is these campaigns becoming the norm, instead of the exception – but until that day comes, it is worth celebrating those who’so dramatically, and beautifully, subvert traditional fashion industry’standards.

Here’s hoping we look that good at 60 years old.

Via Today

Also Read

Sizing confirmed for Simone Rocha’s H&M collection

Following the announcement of the Irish designer’s collaboration with the...

By Jennifer McShane

The future of luxury: Will Covid-19 change fashion forever?

If luxury-goods companies are to survive, they must take swift action to shape their digital future, writes Ashley McDonnell

By Ashley McDonnell

All I want for Valentine’s is a cute pair of pyjamas (any of these 12 will do)

Nice pyjamas are the new going out top.

By Lauren Heskin

trench coats
The spring-ready trench coats to see you through to summer

By Holly O'Neill

5 colours to wear this winter when you’re sick of black and grey

Winter doesn’t have to mean muted When the outside world...

By Erin Lindsay

ways to dress
9 ways to dress cooler after Covid-19 – without spending any money

Ahh, non-loungewear clothing: remember it?  In my seemingly permanent state...

By Freya Drohan

Stuck in a fashion rut? Here are 6 ways to get out of your comfort zone

If you’re stuck in a fashion rut, there’s no need...

By Freya Drohan

Meet Irishwoman Carmel Snow, the Anna Wintour of the 1930s