How to improve your business’s carbon footprint
How to improve your business’s carbon footprint

Colette Sexton

What to eat tonight: Smoked sweetcorn fritters
What to eat tonight: Smoked sweetcorn fritters

Meg Walker

From benches and sheds to your front door: a guide to painting outdoor wood
From benches and sheds to your front door: a guide to painting outdoor wood

Megan Burns

Armchair voyager: 8 travel books perfect for a little escapism right now
Armchair voyager: 8 travel books perfect for a little escapism right now

Amanda Cassidy

Hairstyle tutorials to help you step away from the box dye
Hairstyle tutorials to help you step away from the box dye

Megan Burns

The trailer has arrived for the must-see true crime documentary on Sophie Toscan du Plantier
The trailer has arrived for the must-see true crime documentary on Sophie Toscan du Plantier

Jennifer McShane

What to eat this week: Beef with green chilli, soy, black sesame and soba
What to eat this week: Beef with green chilli, soy, black sesame and soba

Lauren Heskin

Image / Fashion

Faux Fur: Fashion’s Favourite Fabric


by IMAGE
11th Jul 2017

Shrimps

blank

Fur is still seen as the last word in luxury in many markets. And yet, with Vogue Paris unveiling their latest cover shoot yesterday, which stars a faux fur-clad Gisele B?ndchen cradling a baby kangaroo and reprimanding the use of real fur, we can’t help but notice a welcome (and much-needed) shift in an industry which has had a less-than-stellar record endorsing cruelty-free fashion. Furthermore, with Net-A-Porter, a pioneer in the luxury e-commerce sector, revealing last month that they will be going completely fur-free, there appears to be a glimmer of hope that high-end conglomerates are starting to listen to their customers, choosing ethics rather than economics.

And while big businesses like Net-A-Porter and Vogue Paris should be lauded for taking a recent stand against animal cruelty, it should be noted that designers such as Stella McCartney, Vivienne Westwood and London-based, Alexa Chung-endorsed label Shrimps have been flying the faux flag for years. And why shouldn’t they? Modern faux fur is nothing like its 1990s polyester counterpart. With advancements in modern technology, faux fur not only feels luxurious (it’s made using a silky soft modacrylic blend), but scan through any AW17 catwalk collection and you’ll be hard pressed to decipher the superficial difference between the two.

The high street has also been quick on the uptake, rolling out some convincingly authentic-looking alternatives that work year-round.

So, why not wrap yourself up in one of our furry picks below? Being ethical has never looked, and felt, so good.

 

Faux Fur Coat, Shrimps, €345 at Matches

Teddy Shoulder Bag, €40 at Topshop

Mules, €29.99 at H&M

Faux Shearling Coat, Stella McCartney, €1,595 at Net-A-Porter

Double Strap Mules, €19 at Urban Outfitters

Contrast Trim Coat, Shrimps, €229 at Matches

Flat Mules, €22.99 at H&M?

Hobo Bag, €46 at Topshop

WORDS BY: Hannah Grimes