‘Everyone thinks my narcissistic mother-in-law is amazing. I feel so alone’
‘Everyone thinks my narcissistic mother-in-law is amazing. I feel so alone’

Amanda Cassidy

What is ‘kaizen’ and how can it change my life?
What is ‘kaizen’ and how can it change my life?

Amanda Cassidy

My new parenting style is called ‘backing off’
My new parenting style is called ‘backing off’

Amy Lynch

My Career: Spoken word poet Felispeaks
My Career: Spoken word poet Felispeaks

Felicia Olusanya

Wellness Diaries: change and transformation coach and author Niamh Ennis
Wellness Diaries: change and transformation coach and author Niamh Ennis

Niamh Ennis

Real Weddings: Food blogger Ellen Lunney’s summer wedding in Co Wicklow
Real Weddings: Food blogger Ellen Lunney’s summer wedding in Co Wicklow

Shayna Sappington

The IMAGE Business of Beauty 2022 winners are…
The IMAGE Business of Beauty 2022 winners are…

Sarah Finnan

Irish Design Spotlight: greens are good for you
Irish Design Spotlight: greens are good for you

Johanna Dooley And Kara O'Sullivan

Women in Sport: World Champion Irish Para Rower Katie O’Brien
Women in Sport: World Champion Irish Para Rower Katie O’Brien

Katie O Brien

What to bake this weekend: Frosted pistachio cake
What to bake this weekend: Frosted pistachio cake

Sarah Finnan

Image / Fashion

Everything We Know So Far About The Next H&M Designer Collaboration


By Sophie White
14th Jul 2017
Everything We Know So Far About The Next H&M Designer Collaboration

The Autumn Winter 2017 H&M collaboration has been announced and it is big. I mean BIG. It’s ERDEM, baby and if H&M announced that we all had to go and start queueing right now outside our nearest H&M to be in with a chance to shop the collection, then I’d be?in. I would have no problem ditching my life, my friends, my family etc. I’d miss my second born’s?first birthday and I would be fine with that.


For the average H&M devotee, ERDEM is one of those seriously out of reach designers. In over ten years, the London-trained designer has never diversified into more affordable diffusion lines. This label has consistently?been about luxury and?opulence since?Erdem Moralioglu established his design house in 2005. The ERDEM aesthetic?has always been a mixture of delicate patterns, structure and bold colours, with a huge emphasis on detail and craftsmanship. The ERDEM x H&M collab will be available in selected stores (and online) on November 2nd and it will be interesting to see if the AW17 influences in the main line will inform this collection. Autumn’s pieces are inspired by the contrasting cultural influences of his two grandmothers, one of whom was Turkish and the other who hailed from Northern England. The pieces weave together the splendour?of?the Ottoman empire?using luxe materials and rich prints while the necklines and skirt lengths allude to English propriety and Victoriana. There is a comparable meeting of worlds at play when a high-end designer like ERDEM meets a high street retailer like H&M and we?are dying (that’s right, dying, people) to see what’s in store.

ERDEM Autumn Winter 2017

Natch, H&M are playing things close to its chest currently but we’ve been gifted a sneak peak directed by (who else?!) Baz Luhrmann to whet our appetites and it is a visual?feast.

?For me, fashion is always about more than just clothing, it is a form of expression – a stand-alone art form. I am excited to be collaborating with ERDEM and H&M to reveal the story of this unique collection,? says Baz Luhrmann.

The collaboration is also the designer’s first foray into menswear.

?I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time,? says Erdem.