An ode to my McWilliams Holdall
An ode to my McWilliams Holdall

Sarah Finnan

Business Club Member competition: Win a €400 voucher for fashion brand Kelly O’Rourke
Business Club Member competition: Win a €400 voucher for fashion brand Kelly O’Rourke

IMAGE

Brigid: The original female trailblazer
Brigid: The original female trailblazer

Amanda Cassidy

3 pioneering sustainable businesses to visit and support this month
3 pioneering sustainable businesses to visit and support this month

Jo Linehan

Jimmy Choo’s latest bridal edit has arrived
Jimmy Choo’s latest bridal edit has arrived

Shayna Sappington

An ode to one of life’s great joys: the humble little treat
An ode to one of life’s great joys: the humble little treat

Alex O Neill

This Wicklow home is full of rich colours and luxurious finishes
This Wicklow home is full of rich colours and luxurious finishes

Megan Burns

Page Turners: ‘Confessions’ author Catherine Airey
Page Turners: ‘Confessions’ author Catherine Airey

Sarah Gill

Sarah Macken: A week in my wardrobe
Sarah Macken: A week in my wardrobe

Sarah Finnan

Real Weddings: Lucy and Matt’s utterly unique nuptials in Co Donegal
Real Weddings: Lucy and Matt’s utterly unique nuptials in Co Donegal

Edaein OConnell

Image / Fashion

Why Everyone Wants A Pair Of Mom Jeans


By Marie Kelly
07th Apr 2017
Why Everyone Wants A Pair Of Mom Jeans

The fashion world loves to embrace irony, and right now Mom jeans are the industry’s latest sartorial?paradox. With “soccer mom” associations,?they’sound anything but cool, yet they’re the must-have denims of every member of the fashion front row right now. What they offer, though, is the elongating properties?of a high waist and full-length leg, and the comfort?of a structured, not skinny, fit. Making them look urban rather than suburban is all in the styling. Here’s some inspiration from the stars of the street.

A couple of quirky patches add attitude to these Mom jeans. The pale blue wash could look a little insipid, but it’s given warmth with textures like wool and suede, and definition with black accessories.

There’s nothing suburban about this ensemble. A utilitarian khaki jacket creates a street-wise look, while the bra top adds an athleisure undertone, which is so on-trend for this season. Reimagine this?look by trading the bra top for?a corset-style top and wearing it over?a boyish shirt.

I love how the below outfit has been styled. The chunky heeled loafers and metallic top bring a real shot of glamour to the denim, plus I prefer the darker wash of these jeans.

The centre seam of these denims add to their elongating properties. The elaborate sleeves make a really strong fashion statement too.