Build up a collection of great basics that will last with Irish brand Theo + George

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Theo + George has a simple mantra; to make everyday effortless. Isn’t this something we all strive for, especially in January when our heads are full of ideas about a New Year, New Me? This is the month in which we try to streamline our lives, declutter, destress and make positive commitments for the rest of the year.

Well, Theo + George is here to help with its collection of premium quality basics. A brand that believes in buying fewer and better, it provides customers with beautifully made, comfortable-to-wear clothes that are durable too.

Every woman needs a strong edit of great basics in her wardrobe – they’re the linchpin of every outfit. But poor-quality, throwaway T-shirts and sweaters can downgrade an outfit quicker than anything. There’s little point in spending money on designer jeans and expensive shoes if your basics look tatty and cheap. At Theo + George, however, you’ll find everything from custom-blend T-shirts that will stay soft and retain their colour better than a cotton T-shirt to lightweight cashmere sweaters that look effortlessly chic and are perfect for layering throughout the seasons.

Even better, the company is committed to slow, sustainable fashion. For example, Theo + George’s cashmere is fully traceable. Its cashmere partners buy their fibres directly from the herdsmen in Tibet and Inner Mongolia and have full control over the production process.

Right now, Theo + George has an amazing offer available to customers. Buy any two items across their T-shirt and cashmere range and get a third completely free. That’s pretty amazing value. See our picks below…