26th Feb 2020
A step so small you won’t even notice it!
As you know, here at IMAGE we love a beauty buy.
We can’t resist a shiny new serum that promises to give us that glow from within, or a beautifully packaged set of make-up brushes that claims to effortlessly transform our look.
But more and more we find ourselves shouldering green guilt when it comes to our beauty buys. And rightly so, as the waste produced by our beauty packaging is less than pretty.
According to Zero Waste Week, the global cosmetics industry produces 120 billion units every year, and most of this is not recyclable.
So we’re cutting back where we can, and opting for sustainable brands that are taking their impact on the environment seriously. Small lifestyle changes, like opting for shampoo beauty ‘kubes’ rather than shampoo in a plastic bottle, or a KeepCup for every coffee run you do rather than a takeaway cup, are insignificant to our daily lives but reduce our waste consumption.
One particularly useful everyday change is the new Go Green Detangler hairbrush from Wet Brush.
Produced using all natural biodegradable plant starch that will naturally break down in a landfill within five years, this brush is kinder to your hair and the environment.
Hair is weakest when it’s wet and pulling at it can snap it like a rubber band. This is why you Wet Brush says you should use a tool that gently loosens knots without pulling or breaking hair.
The Go Green Detangler has ultra-soft Intelliflex bristles that glide through tangles with ease. Independent clinical trials show that IntelliFlex bristles are 45% less damaging to your hair than a traditional styling brush.
The OmniFlex technology contours to the shape of your scalp for superior comfort. The design minimises pain and protects against split ends and breakage, and it allows you brush with less force so you can detangle with less damage to your hair.
When you are ready to replace your Go Green Detangler, dispose of it in the general waste bin and it will naturally break down in a landfill.
The Go Green Detangler comes in green, pink and lavender and is available in pharmacies and select retailers nationwide, as well as online here.