Everything we know about Netflix’s must-see series ‘Inventing Anna’
Everything we know about Netflix’s must-see series ‘Inventing Anna’

Jennifer McShane

Proenza Schouler x Birkenstock are back with a second collaboration
Proenza Schouler x Birkenstock are back with a second collaboration

Holly O'Neill

10 brilliant Netflix picks worth a repeated watch
10 brilliant Netflix picks worth a repeated watch

Jennifer McShane

Does the sale of Reese Witherspoon’s company spell the end of female-led movies and television?
Does the sale of Reese Witherspoon’s company spell the end of female-led movies and television?

Sarah Finnan

Behind Closed Doors: ‘I’m an IT consultant by day and a dominatrix by night’
Behind Closed Doors: ‘I’m an IT consultant by day and a dominatrix by night’

Amanda Cassidy

40 of the best sun-bleached and desert-inspired summer nail shades
40 of the best sun-bleached and desert-inspired summer nail shades

Holly O'Neill

10 of Meghan Markle’s all-time best royal looks
10 of Meghan Markle’s all-time best royal looks

Jennifer McShane

Taylor Swift sent the Galway paddleboarders a letter when she heard about their ordeal
Taylor Swift sent the Galway paddleboarders a letter when she heard about their ordeal

Sarah Finnan

Sound the alarm! Lizzo and Chris Evans are flirting online again
Sound the alarm! Lizzo and Chris Evans are flirting online again

Sarah Finnan

Disney’s attack on Scarlett Johansson’s Black Widow lawsuit is incredibly gendered
Disney’s attack on Scarlett Johansson’s Black Widow lawsuit is incredibly gendered

Jennifer McShane

Image / Beauty

Susan Sarandon’s New Beauty Campaign Is Gorgeous


by Jennifer McShane
08th Jan 2016
blank

Here at IMAGE, we’re in a constant state of despair when it comes to the to subject of ageism. Some of the most beautiful and talented women in the industry have spoken at length about the topic – Helen Mirren, Emma Thompson and Kirstin Scott Thomas, to name a few – and voiced their concerns over the fact that there are little or no prime roles for women once you’ve hit 40. The fact that any woman could even be considered “past it” at that point is deeply depressing and so very wrong. And it seems female stars over 25 just don’t cut it either – look at Anne Hathaway and Dakota Johnson. These ladies already fear they’ll never work again, despite only being in their early thirties. While this is all rather grim, some brands are recognising the need to be inclusive of women of all ages in their campaigns, most notably L’Or?al Paris.

The iconic brand revealed today that they have chosen actress Susan Sarandon as their newest international spokeswomen, and at 69 years old, she is looking as beautiful as ever.

“I look forward to being older. When what you look like becomes less and less an issue, and what you are is the point.”

The French beauty giant has gone out of their way to use amazing women of all ages in their beauty bands previously and has been praised for appointing post-50 ambassadors such as Andie MacDowell, Diane Keaton as well as?Helen Mirren to realistically promote products aimed at women over 50 and beyond. They are all about embracing age and being the best version of yourself, which is pretty inspiring. Getting older, with wrinkles and all, is par for the course, and L’Or?al stand true to this, which is why Sarandon was only too happy to come on board.

A big welcome to this lorealista @susansarandon #lorealista #worthit

A photo posted by L’Or?al Paris Official (@lorealparisofficial) on


The actress, who turns 70 later this year, said she was “surprised” and “flattered” to be asked to join L’Oreal’s campaign. Though the company offers a number of anti-ageing products, Sarandon says she’s welcoming ageing and has no wish to turn back the clock. “I look forward to being older,” she told Vogue. “When what you look like becomes less and less an issue, and what you are is the point.”

The Thelma and Louise star added that she loved what the campaign – of being “worth it” – stands for. “The emphasis is not on becoming more attractive to lure somebody in, but to be all you can be because you love beauty and you love yourself and want to treat yourself well. How you spend your energy is ultimately what creates who you are. All of the L’Or?al ambassadors have careers, and are concerned about things outside of themselves, and most of them are raising children. So they’re very well-rounded and thoughtful, conscious, present, modern women,” she said.

A true woman of worth @susansarandon #worthit #lorealista #nofilter

A video posted by L’Or?al Paris Official (@lorealparisofficial) on

Of her beauty routine, she said she favours a natural approach, using solid basics: “Things that I regularly do are to put on my sunblock, keep my face clean and use moisturiser. It’s about eating proper fruits and vegetables, drinking lots of water and – most importantly – not smoking cigarettes.”

Asides from the sheer gorgeousness of her campaign, we love that Sarandon voices her passionate opinions on issues such as the wage gap: “Pay equality is not going to happen because we scream and yell about it, it’s going to happen when we start demanding it, but I think we need to focus on a lot of other inequalities in other places too, in terms of health care and low-income housing and all of the other things tearing families apart,” and getting older in Hollywood: “Hollywood is not political. They’re interested in making money and that’s the way it’s always been. But there are women producers and female actors and a lot of comediennes now who are very powerful. And they can create parts and hire women and change things.”

A true woman of worth @susansarandon join our lorealista family #worthit

A photo posted by L’Or?al Paris Official (@lorealparisofficial) on

We’re always saying it, but Hollywood needs to recognise that these brilliant women captivate audiences every chance they get. Their talent should be embraced, no matter what age they happen to be.

Via Vogue

Also Read

mismatched nails
BEAUTY
The best mismatched rainbow nails on Instagram for your next appointment

Screenshot these joyful mismatched rainbow nails for your next salon visit or lose a few hours attempting nail art this...

By Holly O'Neill

grey hair
BEAUTY
Andie MacDowell: Why is my grey hair an issue and George Clooney’s isn’t?

Andie MacDowell debuted a new natural look at the premiere of ‘Annette’ earlier this month, but she thinks it’s time...

By Sarah Finnan

sensitive skincare
BEAUTY
WIN two Bioderma Sensibio hampers, full of soothing skincare for sensitive skin

Enter for your chance to win two Bioderma Sensibio hampers, targeted towards soothing sensitive skin so you can live life...

By IMAGE

going grey
BEAUTY
Hairstylist Jacqui Fay on going grey in her thirties

Breaking up with your colourist – when you are one – is no mean feat. Hairstylist Jacqui Fay sheds some...

By IMAGE

Priyanka Chopra
BEAUTY
Inside Priyanka Chopra Jonas’ beauty routine

Priyanka Chopra Jonas tells us about her go-beauty products, feeling confident and how to look good on Zoom.

By Holly O'Neill

curl girl method
BEAUTY
How I got my naturally curly hair back in my late twenties (and you can too)

How to start on the much-beloved Curly Girl Method that will have your natural curls back and bouncier than ever...

By Lauren Heskin

body hair
BEAUTY
Hair Stories: Taryn De Vere on being disgusted by body hair, then learning to love it

Hair is so much more than what we see in the mirror. It’s linked intrinsically to who we are, to...

By Holly O'Neill