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Image / Style / Shopping

10 discounted iconic best-selling beauty products to shop this Black Friday

by Holly O'Neill
27th Nov 2020

Now is your chance to try out the best-selling beauty product you’ve seen everywhere; here are ten heroes who’ve had their prices slashed

Overwhelmed with Black Friday discounts right now? Inbox bulging with offers? Stop scrolling and listen for a minute. Bag a discount on your favourite moisturiser, sure, but no, you don’t need that crimping iron you saw on TikTok.

I’ll be picking up an Olaplex hair mask to wear while WFH to make me feel productive about not washing my hair, plus some fancy shower gels because I have this thing about really extra, maximalist showers. All of these below I already own in bulk, because truly, there’s nothing else like them. The products below are leaders in their fields, icons of their industry, game-changers and noisemakers. They made other brands sit up, reformulate their products or do their best to emulate. These are the true heroes of the Black Friday discount insanity, and the ones to add to your basket.

Olaplex No. 3 Hair Perfector, usually €27.05, now €20.92

Olaplex became part of our cultural lexicon when Kim Kardashian decided to go peroxide white blonde overnight and anyone who ever had a breakdown that resulted in a bleached head of hair wondered how she had any hair left. The next time I went to the hairdresser, she said to me in awe, “it’s the greatest invention in haircare I’ve seen in 20 years.” If you’ve spent your life with a hair colour you weren’t born with, or trying to emulate a hair texture you weren’t born with, you need this. It heals the damage you’ve caused, prevents more damage you’ll cause in the future and gives you stronger, healthier, shinier hair.

Laura Mercier Translucent Loose Setting Powder, usually €42, now €34.40

Do you want your powder to work without being in any way visible? To prevent oil that’ll come later on, without disrupting the glow you have now? To not go cakey and chalky once the heating goes on? The answer is Laura Mercier’s powder. It lasts forever, it won’t settle into all your pores and start triggering people’s trypophobia, it will just blur and hold tight to your make-up without leaving a trace. It’s usually €42, but right now you can get it for €34.40 along with a little brush for extra precise application.

Charlotte Tilbury Instant Look In A Kit, usually €123, now €73.80

The Charlotte Tilbury sale is now live until Monday, with up to 40% off some of her best-selling heroes and a free Pillow Talk Luxury Palette of Pops Eyeshadow Palette, €50, on all orders over €120. You can buy two of her most iconic eyeshadow palettes together for half the price, meaning you get to gift one and keep one for yourself, but if I had to choose just one set, it would be the Instant Look In A Kit. You get an eyeliner, a warm coral lipstick and one of the best palettes on the market, containing your whole face in one palette; there are 7 shades, with eyeshadows, bronzer and highlighter plus two gorgeous blushers.



Diptyque Candles, from €30

Right now on SpaceNK, there’s £25 off every £100, meaning you can pick up two large iconic Diptyque candles for €75. Run!

Glossier Stretch Concealer, usually €18, now €13.50

Once a year Glossier do a sale, on Black Friday weekend. This year, there’s 25% off everything and over 35% on their set bundles. You can’t go wrong with anything Glossier, but make sure to add Glossier Stretch Concealer to your basket if you’re going on a spree; this buildable concealer covers while keeping skin glowy, goes on smoothly while brightening the skin, and nourishes it with hydrating avocado and jojoba oil and cocoa butter. It’s your skin but better and ridiculously affordable right now.

Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, usually €95, now €73.45

This year, the iconic Advanced Night Repair had a revamp and it’s better than ever. After one use, the skin is visibly brighter and the skin’s barrier is strengthened, with 72-hour hydration and 8-hour antioxidant protection. Over time, the results are even better; pores disappear, lines are reduced, skin texture is improved and the skin is firmer and glowier. It’s the same powerful serum you know and love, now with even better results. There’s a reason why this is the most popular skincare product in the world, and it’s currently available with almost €20 off.


Fenty Beauty Pro Filt’r Hydrating Longwear Foundation, usually €34, now €28.90

Long-wearing, light as air, plus an industry-shaking 50 shades – we really can’t get enough of Fenty Beauty at IMAGE (particularly when it comes to this eyeliner we’re all obsessed with) but this foundation is a special favourite. It’s filled with good-for-skin ingredients, leaves your skin feeling comfortable and looking glowy and you can cover your whole face in just one pump (I know you don’t believe me but I swear it’s true, this never stops blending), meaning one tube lasts approximately 600 years.

Tan-Luxe The Face Illuminating Self-Tan Drops, usually €38.95, now €29.21

Can’t be arsed to put make-up on but sick of your grey face? The answer is tanning drops. Take it from IMAGE staffer Erin Lindsay, who says these tanning drops are the only product she’s using religiously right now. “I’m normally deathly pale at the best of times, but since I’ve been spending most of my time indoors, I’ve come around to the power of tanning drops,” says Erin. “I use Tan-Luxe (just one or two, mind you – any more would look ridiculous on me) in my evening moisturiser and apply all over my face and neck, and the next day it actually looks like I’m alive rather than having one foot in the grave.”

Urban Decay All Nighter Setting Spray, €31, now €21.70

There’s absolutely no reason to write a description of this setting spray when the thousands of reviews from it’s dedicated following can say it better than I ever will. Take this one: “I got a beer thrown in my face and my eyeshadow and everything else stayed on fine,” or my personal favourite: “I used Urban Decay All Nighter Setting Spray before being admitted to the hospital to give birth. Not only did my make-up last through the night and into the afternoon of me crying from the contractions, but it lasted through labour. The nurses were floored that I looked that good after giving birth.”


Augustinus Bader The Cream, usually €75, now €60

In the age of hyper knowledgable skincare fanatics we’re living in, you wouldn’t think a moisturiser would be one of the best-selling beauty products of 2020, but the Augustinus Bader creams are not just any moisturiser. The Rich Cream from Augustinus Bader’s cult creams is for normal to dry skin and The Cream is for more combination and oily types. Both are equally effective but have different textures. The Augustinus Bader active ingredient TFC8 leaves skin restored and regenerated, while argan oil, avocado oil and evening primrose oil replenish the skin for soft, soothed, suppleness.

Digital illustration by Sophie Teyssier.

Read more: IMAGE staffers on the one beauty product they’re still using religiously right now

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