The soft power of the female gamer
The soft power of the female gamer

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This picturesque West Cork home with separate basement apartment is on the market for €695,000
This picturesque West Cork home with separate basement apartment is on the market for €695,000

Sarah Finnan

Ingrid Hoey: ‘This serum reversed visible signs of sun damage on my skin’
Ingrid Hoey: ‘This serum reversed visible signs of sun damage on my skin’

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Design coach Karen Douglas shares her tips for working with an architect
Design coach Karen Douglas shares her tips for working with an architect

Megan Burns

How to spot a scammer (according to someone who was actually scammed)
How to spot a scammer (according to someone who was actually scammed)

Sarah Finnan

Cillian Murphy’s book about empathy is essential reading for everyone
Cillian Murphy’s book about empathy is essential reading for everyone

Sarah Gill

Supper Club: Hot-smoked salmon rice and asparagus salad
Supper Club: Hot-smoked salmon rice and asparagus salad

Sarah Finnan

My Life in Culture: Actor Lucie-Mae Sumner
My Life in Culture: Actor Lucie-Mae Sumner

Sarah Finnan

Social Pictures: Sharon Corr debuts new Boots No7 Future Renew product
Social Pictures: Sharon Corr debuts new Boots No7 Future Renew product

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Need to boost your productivity? Make a not-to-do list
Need to boost your productivity? Make a not-to-do list

Sinead Brady

Image / Editorial

The New Barbie Ad Is Inspirational For One Special Reason


By Jeanne Sutton
18th Nov 2015
The New Barbie Ad Is Inspirational For One Special Reason

Barbie gets a consistent bad wrap. Some people lambast her for causing low self-esteem in girls because of her unrealistic body shape. Others find her love for pink encourages young women to associate only stereotypical femininity with being female.

It is only in recent years that Barbie has tried to change her ways. Here’s a recent ad Mattel, the company which creates the doll, released about how her always changing CV encourages young girls to explore their own potential. The video has already racked up 15 million views and is helping the brand re-establish its magic after a few tough economic quarters.

 

Now the brand are going one further, and inviting boys into the empowering dollhouse. The latest Barbie advertisement centres around Moschino Barbie and shows children playing with her – including one very happy boy. Have a watch of the video above and prepare for a goofy grin.