Social Pictures: The 39th Cúirt International Festival of Literature launch
Social Pictures: The 39th Cúirt International Festival of Literature launch

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‘There’s a claustrophobia within a love sustained by friendship and respect’
‘There’s a claustrophobia within a love sustained by friendship and respect’

Sarah Gill

My Life in Culture: Media and Communication Studies lecturer Dr. Susan Liddy
My Life in Culture: Media and Communication Studies lecturer Dr. Susan Liddy

Sarah Finnan

10 unique Irish stays for something a little different this summer
10 unique Irish stays for something a little different this summer

Sarah Gill

A Derry home, full of personality and touches of fun, proves the power of embracing colour
A Derry home, full of personality and touches of fun, proves the power of embracing...

Megan Burns

The rise of the tennis aesthetic (thank you Zendaya)
The rise of the tennis aesthetic (thank you Zendaya)

Sarah Finnan

Rodial founder Maria Hatzistefanis: 15 lessons in business
Rodial founder Maria Hatzistefanis: 15 lessons in business

Holly O'Neill

PODCAST: Season 3, Episode 4: Trinny Woodall of Trinny London
PODCAST: Season 3, Episode 4: Trinny Woodall of Trinny London

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Ask the Doctor: ‘Is a Keto diet safe, or could it raise my cholesterol?’
Ask the Doctor: ‘Is a Keto diet safe, or could it raise my cholesterol?’

Sarah Gill

Sarah Jessica Parker loves Ireland and we love her
Sarah Jessica Parker loves Ireland and we love her

Sarah Finnan

Image / Editorial

Shoes that double as public transport tickets? Welcome to 2018


By Geraldine Carton
22nd Jan 2018
Shoes that double as public transport tickets? Welcome to 2018

Well there you have it, the world in which we live has officially reached Futurama status. Now that the Berliner Verkehrsbetriebe (BVG), Berlin’s public transport body, has teamed up with Adidas to create shoes that legitimately act as a transport ticket, it seems that all we’re missing from this visionary world is a talking crab named Doctor Zoidberg, and a Mars-bound rocket ship. Oh, wait.

On Jan 16th (marking BVG’s 90th birthday) Adidas released 500 pairs of these limited edition creations in just two stores in Berlin. According to several reports, just over 500 eager sneaker (and transport) fans camped overnight in an effort to secure themselves a pair, and by the end of the day every last one had been snapped up.

The shoes’ motif is Berlin’s U-Bahn pattern and they enable the wearer free travel on the all U-Bahn, buses, trams and ferries until 31 December 2018. While an annual BVG ticket can cost between €728 and €761, these trainers only €180, making them a relative bargain.

Consider this our pledge to Iarnróid Eireann to start a collaboration with Ireland’s top fashion designers for a transport trend directed by functional fashion. And why stop at just shoes? A “ticket-necklace” from Chupi, a “ticket-scarf” from Avoca Handweavers, even some “ticket-socks” from our much loved Socksciety could all be worthy contenders! 

Something like this has the potential kick off a complete fashion revolution and, excuse the pun, it’s an idea that we’d definitely want to get onboard.