Joe Wicks is raving about these Irish baby products

Joe Wicks took to Instagram this week to rave about CogniKids, an Irish brand making products that help a baby's neurological development 

Irish baby brand CogniKids got star approval during the week as social media fitness sensation Joe Wicks raved about its products online.

Created by Ollwyn Moran, IMAGE Entrepreneur of the Year 2019, CogniKids creates high-quality baby products that help a baby's neurological development and ensure that your baby lives up to his or her in-built potential. From sensory teething bibs to bottle grippers, the CogniKids range covers all of a baby's needs.

Joe, who is dad to two-year-old Indie and six-month-old Marley, first used the range when weaning Indie and is now once again using the dip spoons with Marley. The spoons support baby-led weaning with extensive holes for child gripping and easy holding while helping to develop the pincer grip and build muscles in the hands.



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This encourages independent feeding along with developing excellent hand eye co-ordination and fine motor skills.

Dip weaning pre-spoon, €9.99 for 2-pack

Joe demonstrated Marley successfully feeding himself while using the spoon saying they were "a really clever design".

Ollwyn originally met Wicks in Greystones when he was visiting Stephen and David Flynn of the Happy Pear. It was there  she gifted him a selection of her products.


“I knew that Joe would be starting to wean Marley soon and was hoping that he would use our products again," explained Ollwyn. "So when I saw them appear on his Instagram grid, I was delighted! With the coronavirus pandemic, both the manufacturing and in store retail sides of our business were affected. Thankfully we have weathered the storm."

While studying for her masters in education, Ollwyn entered and won a student entreprenuer competition with an idea she had for a crawl suit to help babies development in modern home environments. The idea stemmed from her knowledge of child development and the importance of the crawling stage for healthy development, as well as her personal experience of watching her own children struggle to crawl on the modern floor surfaces in her home.

It was from this that CogniKids was born and the brand now has four additional functional products for babies and young children.

CogniKids products are available from Dunnes Stores, SuperValu, Boots, Mamas & Papas, Bella Baby and independent pharmacies and retailers nationwide. You can also shop them online at

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