Unless you've been living under some sort of rock that cuts off your 3G signal, you'll be well aware of all of those brave enough to take the Ice Bucket Challenge, both at home here, in the UK (both of which support Motor Neuron Disease) and in the US (to raise money for the ALS association).
A whole host of movers and shakers have taken to soaking their salon-quality hair, make-up and designer clothes, but all for a very good cause. One such person we never expected to see get involved in a viral dare, (not because she isn't the charitable sort, she is, but more so because she's so well groomed) is Vogue's head honcho, Anna Wintour who took not only one ice bucket, but two, after her daughter nominated her. She then nominated Rogerer Federer and actor Dominic West to do the same within 24 hours. Fair play to her; clearly, she's not a total ice queen.
Yes, that was my attempt at a pun.
Let's take a look see how she got on (click on the image!), and a few others doing the rounds below.
Here, Giesele Bundchen, the highest paid model on the planet, positively drowns herself in ice. We're shivering just watching. Click the image to watch.
And here, we watch as designer Diane Von Furstenberg takes the challenge whilst aboard a yacht. Click the image to play.
Have you taken the ice bucket challenge yet? Who would you like to see do it next?