Last night, there was a scarce a person whose eyes weren't glued to Love/Hate and The Fall that followed it, but there were other things going on, most notably the EMAs in Glasgow.
Back in the day, when MTV was the only music channel we had access to, when we relied on it as a foremost authority on what's cool and what's not in the world of entertainment (the internet hadn't yet arrived), the European Music Awards were something we'd plan to sit down to, something revered to behold. Remember back in 1997 when Ronan Keating hosted them right here on these Emerald shores? Yes, it was quite a big deal.
These days however, despite all the spectacle and performance, its somewhat lost its magic. One look at the winners list below will confirm that we're living in a world dominated by cheesy, albeit catchy pop songs, as one bubblegum pop outfit tries to outdo another. See One Direction Versus 5 Seconds of Summer for a true reflection on where we're at in terms of mainstream music.
Modern day diva Nicki Minaj was on hand with more wardrobe changes than we could keep up with to host (read: curse her way through) the entire evening.
Without further ado, here we take a look at the complete list of winners.
Best Song Ariana Grande, ?Problem? ft. Iggy Azalea
Best Pop One Direction
Best Female Ariana Grande
Best Male Justin Bieber Artist On The Rise 5 Seconds Of Summer
Best Live One Direction
Best New 5 Seconds Of Summer
Best Video Katy Perry, ?Dark Horse? ft. Juicy J
Best Rock Linkin Park
Best Alternative Thirty Seconds To Mars Best Hip Hop Nicki Minaj
Best Electronic Calvin Harris Best Song With A Message Beyonc?, ?Pretty Hurts? Biggest Fans One Direction
Best Look Katy Perry
Best PUSH 5 Seconds Of Summer
Best World Stage Enrique Iglesias
Worldwide Act Bibi Zhou
Global Icon Ozzy Osbourne
If the 21st century MTV fans are voting in their droves to see Harry Styles rip his shirt off or Justin Bieber throw a tantrum, can other reputable artists rely on these awards as a true accolade for a job well done?
Is Ariana Grande really the best female artist of the times we live in?
Share your thoughts below.