'Tis the season... to wear red. Here's how to knock 'em dead

Designer Bill Blass once described the colour red as "the ultimate cure for sadness". And he's right, red is a sure-fire mood-booster - Santa wears red for goodness sake! So what better way to kick off the festivities (I don't care if it's still November, it's time) than to work this statement-making shade into your everyday wardrobe.

Here's some street style inspiration...

The trick to pulling off any one strong colour is to incorporate a variety of textures and shades. I love how this woman has combined three different hues - pillar box red, burgundy and raspberry - to create an outfit that has depth and personality. The pops of white lighten the look without making it unseasonal. This is clever dressing for a chic but cool look.

Olivia Palermo cleverly pairs raspberry with camel for a look that oozes class. Camel and red are great bedfellows, the former softening the latter and adding a timeless feel to the outfit. The dress itself has a strong athleisure hit off it, which works really well with striped print.


A traditionally "sexy" or "racy" colour, red looks utterly modern and unexpected when reimagined in a masculine silhouette. This beautifully tailored coat feels really contemporary, especially when paired with wide-leg trousers and a simple white T-shirt. This whole outfit makes a statement without looking as if it took any effort.

I love this look. It's utilitarian, but glamorous too. The embroidered crossbody bag, sparkly trainers and red coat add interest to a very practical pair of jeans and a pinstriped shirt. This outfit could take you anywhere.

A great Christmas party outfit, this street style star has mixed black, red and gold but managed not to look like a Christmas bauble. The pop of blue in her shoes punctuates the look, while the cat motifs on her bag and dress really draw the eye. This outfit is more than the sum of its parts.


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