Premium retailer The Outnet and luxury womenswear brand Roksanda have collaborated on a capsule collection that will help to support Congo women's charity Malaika, a non-profit organisation that seeks to empower young women and their communities through education and health programs. Ten per cent of profits will go directly to the charity.
The charity was founded in 2017 by model Noëlla Coursaris Musunka (below), who stars in the ad campaign. A selection of girls who have been supported by the charity over the past two years also got involved in the project, drawing colourful shapes inspired by Roksanda's designs, which were then used to create the backdrop for the campaign itself (above).
Noëlla Coursaris Musunka with girls who have received support from Malaika.
The 17-piece collection, which goes on sale at The Outnet on January 24, offers a flavour of Roksanda's signature structural silhouettes and bold colours. Fluted sleeves, voluminous skirts and a rainbow palette define the collection, which makes it perfect for women who want to make a statement but keep their look simple too. Roksanda is known for delivering easy-to-wear, unfussy pieces that command attention nonetheless.
Prices range from €295 at €1,495. Here's a flavour of what you'll find from this new collaboration.
Jiera skirt in rose musk
Katri top in rose
Giana top in lilac