Take 3 And Step Inside Simone Rocha's Tulle-Filled, Whimsical Studio

We're at the half-way mark of 2017 and already it's been a triumphant year for Irish designer Simone Rocha.

The Dublin-born international womenswear designer began the year with a bang in January showcasing her latest SS '17 collection at London, before being graced with the coveted title of British womenswear designer of the year 2016 by the British Fashion Council (23 years after her father John Rocha won the award). Not long after did she spread her wings stateside, opening her first boutique store on Wooster Street in New York. The space is a high-ceilinged Louise Bourgeois-Filled oasis, with windows of handmade red Perspex art and cupboards made of plexiglass displaying her collection.

Having ramped up her design and production time between the UK and America, it gave Rocha an even bigger market space to experiment and play with. Her work continues to garner the attention of critics and insiders who, so far, have shown only loyalty and respect to Rocha and her work. And what better platform to show off your work than The New York Times? The three-minute video gives a brief glimpse into the working minds of one of the worlds top womenswear designers and her surprisingly small, talented team (including her mother and business partner Odette Rocha) during London Fashion Week - undoubtedly one of Rochas busiest time of year.

The Irish-Chinese designer launched her lucrative career seven years ago following the footsteps of her father and not only has she established herself as a dominant female force within the industry, but she's achieved it all with remarkable speed and competency.

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Her delicate and distinctive personality and style has grown and matured alongside her career and has successfully planted herself as a top international designer - but her heritage very much still calls back to Dublin.

Commenting on Rocha's distinctive creative and often whimsical style and direction, fashion director Marie Kelly says that although her collections heavily feature dresses, they feel utterly fresh and offer a wonderful reimagination of something that can easily feel saner. She challenges the consumer without alienating them.

Watch here:

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