How this stylish Irish PR pro gets dressed for work and fun

For Victoria Lennon, her mum's life-long obsession with fashion has definitely rubbed off. The 29-year-old Dublin native lives in London, where she works for one of the city's top beauty PR firms. With a busy day job that involves working on projects for brands such as Simple, Vaseline, Toni&Guy and Dove, she still manages to pull it out of the bag with her outfits.

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These boots are made for walking/ getting snacks 👢🧨

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Here, she tells us about her trusty basics, her mum's enviable Vogue collection and the designer bag still worth its price tag over a decade later.

What makes you excited about getting dressed in the morning:


The weather, I know it sounds strange, but living in a city where we have snow in summer and sun in February, I get excited about how I can change up my look (without changing my whole wardrobe) come rain or shine.
What’s you failsafe, go-to look for a day when you’re lacking inspiration:

Denim Levi's, a baggy t-shirt, Gucci loafers and a blazer.

Last piece you bought:

A beige 'parachute' style dress from ASOS that I wore to day two of a wedding in France which I LOVED; it was so airy and comfy which always helps post a week of rosé and French bread!

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Memories to last a lifetime ✨💛

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What's a typical 'off duty' look for you?


Lululemon leggings, Adidas Primeknit trainers, a black Bianca Chandon hoodie, Ray-Ban Wayfarers and a low pony — the comfiest outfit that exists.

First piece you saved all your pocket money for?

A Dior saddle bag when I was about 16, which I still have to this day and it has made a serious comeback (winning!)

Where do you usually shop?

I’m a big high street girl, but I have a few high-end pieces which add luxe to a look. My go-tos are Zara, Topshop, H&M, &Other Stories and COS.

If you have something big coming up, where do you look for a killer outfit?

Revolve has really upped their game recently and I have loved outfit planning on the tube.

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Au Revoir 👋🏾🇫🇷

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What do you do with your fashion purchases when you no longer need them? 

My mum is the queen for knowing trends and what can be recycled, so I do try and keep as much as I can. The rest goes to charity. Sometimes I bring a bag to H&M or &Other Stories who have really good clothes recycling options.

Last outfit you’d wear on earth? 

A full suit and a silk cami with cowboy boots.

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What’s Mine is Mine 📸

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Best ever bargain purchase?

I am not sure if it’s a bargain purchase, more of a hand-me-down, but my mum gave me a Louise Kennedy linen blue waistcoat which was hers in the '80s. I now wear it with nothing underneath in the summer, and over a long-sleeved top in winter.

Favourite fashion memory?

My mum (below) kept every Vogue magazine from the '70s and '80s and I remember I was obsessed with her and them; she was so clued into everything that was going on in the fashion world. She would design and make me cute dresses and copycat designer knitwear full of bobbles. As a kid, I remember thinking it was so cool.

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Wedding Day of Dreams ✨

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Designer you’d wear all the time if you won the Lotto?

Saint Laurent.

Where do you seek style inspiration?

Instagram. Although it's a social media site, I use it more for inspiration and have a whole deck of inspiration in my saved items.

Trend you’d never be caught dead in?

Socks and sandals.

Trend you’d wear ‘til the cows come home?


Black leather jackets. I honestly used to buy one annually from Zara as I just loved them, but I recently invested in a Sandro one, and I can already tell it’ll be with me for a long time.

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Ice Qween 🍦🍧

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One thing that’s been on your wishlist forever?

Cartier gold tank Francaise.


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