Romeo Beckham in Burberry Christmas Ad

You might say we're getting festive way too early but we really can't help ourselves, especially now that the British label Burberry has released their Christmas campaign video. Not only is this festive film 'inspired by the golden age of cinematic musicals? and ?tells the tale of a young couple falling in love, against a theatrical backdrop of London,' but it also stars Romeo Beckham.

This isn't the first time the 12-year-old has donned the iconic trench and checked scarf - the cute-as-heck model starred alongside Cara Delevingne in the Spring/Summer 2013 campaign to much acclaim. However, this time round marks the young man's first 'lead' role with the camera focusing on him throughout. It seems David and Victoria's second son is a natural in front of the camera, and with a smile like that you can expect to see him as the face of future campaigns. Christopher Bailey, Burberry's chief creative officer, is nothing but effusive about Romeo,?according to the Mirror, "It continues to be an utter joy working with Romeo - he has charm, style and energy. I'm delighted that he's the lead role in our festive campaign."

And that dreamy music? 'The Way That I Live' by Ed Harcourt. Watch the video below.

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