Packing For LFW Like A Fashion Editor

We're only one day away from London Fashion Week SS18, and, based on the recently past New York Fashion Week, already we're anticipating strong indicators of a very shoppable season to come. LFW sees the world's chicest women come together to share their common passion for spectacular design and fashion so, naturally, the pressure is well-and-truly imminent to A) BE your best self (you never know when you might find yourself next to Anna Wintour), and B) LOOK your best self. Here's what IMAGE is packing ahead of our four-day trip to #LFW.

The Tech Essentials

Sony A6300

Sony a6300 mirrorless digital camera, from €999 at


This neat, mirrorless digital camera is the perfect arsenal for shooting street style on the fly or getting those perfect up-close beauty shots. Its light and compact body mean it's easy to store for flying and discreet enough to use in and around the show spaces.

Internet juice

Sleek phone and tablet travel charger, €28.18 from

Were you even there if you don't tell social media? It's important to keep your devices charged and ready to go. With the abundance of people coming and going to shows, there is no telling who you might bump into, so it's vital to be ready when an opportunity comes knocking for a quick Insta-story. We have a few of these sleek battery packs from at the ready.

Keep it fluid


Zhiyun Crane €321.99 from

If producing video is your forté then this toy is for you. Keep your catwalk video shots stable and completely fluid with the Zhiyun Crane 3-axis gimbal stabilizer. This is perfect for smaller DSLR cameras like the one above.

The Wardrobe Essentials

Footwear friendly

Nike Air Vapormax Flyknit, €210 at

Fashion fatigue is bound to set in, so a comfortable pair of trainers is completely necessary (bunions are not fashion-friendly, FYI).  Navigate your way through Fashion Weeks in style – and comfort – in a pair of stylish trainers from Nike. We love these lilac Vapormax, available at €210.


Skin deep

A5 memobottle reusable water bottle, €34 at

We know hydration is key and this trendy bottle by Memo Bottle is sure to remind you to keep drinking throughout the day. The memobottle is a reusable water bottle for the premium drinker ranging from A5 size to A7. Smart design is a key focus of these water bottles and the A5 memobottle, above, is ideal for a quick trip to fashion week, coupled with a smart diary and business cards. And, importantly, these bottles are made from BPA-Free Plastic.

Ear candy

Neon icecream earrings, €51.92 at Doodad And Fandango


Statement earrings are having a prolonged moment across the catwalks this season, as seen at Dolce And Gabbana, Balenciaga and Prada to name a few. We love the bright and punchy effect that these neon ice cream earrings from Australian brand Doodad And Fandango give an outfit.

 Dress for weather that's neither here nor there

Check coat, €79.95 at

How to tackle in-between weather? Find a coat that has a transitional feel to it and won't look out of season whatever the weather. The monochrome check print on this coat from Zara looks fresh and spring-like. The lapel is very smart and, should you get stuck in a downpour, the length is perfect. The oversized, slouchy silhouette brings an informality to the piece that fits with spring's more laid-back look.

For front-row access to the biggest catwalk shows this weekend at London Fashion Week follow on Instagram and Facebook.

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