Noelle Wolf is about to become your favourite lingerie brand

When done right, lingerie can be a girl's best friend. Lingerie brand Noelle Wolf has just launched at Brown Thomas and it is time to get acquainted

Lingerie is important. A good fitting bra and underwear can enhance confidence and mood. The Lingerie Room at Brown Thomas is always our go-to and the store is now welcoming a new lingerie brand to its already stellar line-up. Noelle Wolf is a luxury lingerie brand founded by philanthropist, producer and former fashion PR Noelle Wolf. The eponymous brand is based in London and is rewriting how the modern woman sees her lingerie.

Comfort and fit

The lingerie is made with the finest silks, lace and embroidery and intertwined with pioneering bonding and moulding techniques. Comfort and fit are integral to good lingerie and are two of the main reasons why a woman will purchase.


This lingerie is designed to create a sense of confidence in a woman by supporting and flattering the natural form. In other words, these pieces are made for the woman who dresses for herself first. For Noelle, this was why she created the brand. It was a desire to arm women with something intimate that would inspire and encourage them and lingerie is the first thing they put on in the morning, so why shouldn't it form these feelings?

Here are a few of our favourite pieces.

Coral long-line soft bra, €70

Strapless multiway bra, €135



Noelle Wolf lingerie is now available exclusively at Brown Thomas Dublin and

Image: Brown Thomas 

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