Kildare Village's autumn/winter campaign offers a refreshingly original perspective on dressing for the new season. Instead of booking unknown models to showcase its incredible range of clothing and accessories, the shopping outlet has engaged the stylish personalities of four notable Irish women; former model Olivia Tracey, stylist and author Annmarie O'Connor, broadcaster Angela Scanlon and food writer Indie Power.
Called Your Style, Your Way, the campaign explores how each of these women, who span in age from 25 to 58, has developed her own very unique sense of style over the years. Each is dressed head-to-toe in Kildare Village, which beautifully demonstrates how the outlet caters for women of every age, and why mothers and daughters love to spend a day there shopping together (myself and my mother included!).
From left to right: Angela Scanlon, Olivia Tracey, Indy Power and Annmarie O'Connor
It's so lovely to see a fashion campaign that is full of personality, energy and fun. That's what shopping and clothes should be about, isn't it? Exploring your own sense of style in a relaxed environment that caters for a modern woman's sartorial needs, be it workwear, athleisure or something simply frivolous and fun.
If these chic and sophisticated women have inspired you (as they have me), head to Kildare Village where you can browse boutiques from Louise Kennedy to L.K. Bennett and source those pieces that will make you feel like your best self. If these women can, so can you.
Check out the BTS video of the "Your Style, Your Way" campaign.
To find out more about the Kildare Village Autumn Winter 18' campaign - click here