Gone are the days when we turned to Karl Lagerfeld or Diane Von Furstenburg to find out what we should be wearing; now we look to the likes of Kendall and Kylie who, regardless of whether you love or loathe them, have their finger placed firmly on the proverbial pulse. They've just launched their new #KKSpring16 collection for 'Kendall + Kylie' and we're loving what we see so far; it's fresh and sophisticated with the perfect mix of Kendall's 'sleek feminine style' and Kylie's 'dynamic edge'. What's even more inspiring is their brand ethos, which they shared on their new branded Instagram page: "Forget the rules; wear it if you like it", which no doubt encourages fans and followers to strike out and be individual, and unafraid to express themselves. Say what you like about the two youngest Kardashian/Jenners; this is a positive message to put out.
"It has been both of our dreams to be able share our inspiration with our fans," Kylie said in a statement. "There's a lot of range - outfits you can wear every day, nighttime looks and some surprise statement pieces as well. We pushed ourselves a lot with the collection and we hope people are going to really love it." - Kylie
"This is such an exciting time for us. We've grown a lot in our tastes and point of views and it feels amazing being able to express that in a more sophisticated collection. This line is a true reflection of our evolving love for fashion." - Kendall
Prices are said to range from $68 and $298.