5 Summer Sale Commandments

It's summer sale time! There's no time to hang about - with up to 60% off at our favourite online stores you've got to move fast to bag the best pieces. Many of us suffer from sale fear - terrified of the search, the queues and the inevitable poorly judged purchases. But fear no more - here are the Sale Commandments guaranteed to make for great bargains.

French Connection coat, €147.94 (down from €246.56)

1 Thou shalt not stray from your style

Never wear boyfriend jeans day to day? Then do not get lured by a pair just because they're cheap as chips.Stick to the styles you love and don't forget who you are and what looks good on you. You will NEVER wear that kimono, we promise.

Thou shalt not stray from your style


Jeans, €20.55 (down from €41.09) at?ASOS

2 Thou shalt not purchase summer clothes

It hurts but it's true. Even sale purchases need to be multi-tasking. If you want that floral sundress, can you wear it with tights and boots come winter? If you're beguiled by those patterned denim cut-offs, ask yourself if they'll be on trend next time you holiday. Be smart and think longterm. Even cheap purchases need to have longevity.

Necklace, €24 (down from €49) at COS

Necklace, €24 (down from €49) at?COS

3 Thou shalt embrace online shopping

We've all been there: you're in a high-street shop's first official sale day, wedged between a buggy and an aggressive shopper with at least 17 bags. What began as a neat sizing system is now an explosion of cotton and jeans. Step away and get thee home to a laptop. Shopping online during sale season is the only way. Iced tea in one hand, credit card in the other, calm, cool and collected - THAT is how you bag a brilliant bargain.


Sister Jane shorts, 41.09 (down from €57.53) at ASOS

Sister Jane shorts, 41.09 (down from €57.53) at ASOS

4 Thou shalt be in the know

Sign up for your favourite e-tailer newsletters and e-zines, so that you don't miss any last minute reductions or secret sales for loyal shoppers. Try the ASOS, OPSH and Urban Outfitters.

Thou shalt be in the know

5 Go designer

This is a great time to invest in a piece you've been eyeballing all year and thought you could never afford. If it's a little pricier than your average investment but has a great label, it's going to last longer and look and feel special. Time to treat yourself. We love The Outnet, Net-a-porter and Brown Thomas.


Go designer

The Row sunglasses no.2 round frame, €181.42 (down from €362.85) at?theoutnet.com

Go forth and SHOP!

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