5 Sale Items That Have Us Coveting 2018's Colour Of The Year

Last year it was green, for 2018 it’s purple. Well, ultra-violet strictly speaking. But you can’t be too literal in fashion, so, like many designers this year, we’re embracing every shade of purple, violet and lilac for spring. Here are five ways to embrace this year’s key shade, without looking too, well, purple.

The regal velvet fabric juxtaposes beautifully with the casual vibe of this simple T-shirt. This is a piece that can be easily dressed up or down. Wear it with tuxedo trousers and heels for evening, and dark jeans and trainers for day. This shade of purple is far more flattering on pale skin tones than lighter hues.

Velvet slogan T-shirt, €7.99 (reduced from €15.95) at Zara

How to make a pretty floral lilac top look modern? Pair it with trousers in a statement colour. I love how this H&M top is styled, injecting a real cool factor to a piece that could easily look very girly. The bold shoulder frills also give this piece a hit of attitude.


Frilled blouse, €19.99 (reduced from €27.99) at H&M

This shade of lilac can look a little too pretty, but Cos has injected it with understated cool by means of a dress with a boyish straight cut and sculpted sleeves. This is a timeless piece that will be effortless to wear.

Structured sleeve dress, €27 (reduced from €89) at Cos

Add a point of difference to your look by choosing a utilitarian item like a puffer jacket in an unusual shade such as purple. Women often think a raincoat or protective jacket has to be black or grey. It doesn’t. Inject personality into your everyday look by embracing colour instead.


Padded down puffer jacket, €63 (reduced from €125) at & Other Stories

These earrings are a real showstopper, and a clever way to embrace 2018’s colour of the year without looking too obvious.

Sequin drop earrings, €26 at Topshop

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