Sarah Jessica Parker loves Ireland and we love her
Sarah Jessica Parker loves Ireland and we love her

Sarah Finnan

Chocolatey browns are our new favourite interiors fix
Chocolatey browns are our new favourite interiors fix

Megan Burns

Mango x Victoria Beckham is here
Mango x Victoria Beckham is here

Holly O'Neill

Inside this incredible €3.6 million Howth house suspended over a private lake
Inside this incredible €3.6 million Howth house suspended over a private lake

Sarah Finnan

Award-winning chocolatier Norma Kelly on her life in food
Award-winning chocolatier Norma Kelly on her life in food

Sarah Gill

Women in Sport: Olympic swimmer Mona McSharry
Women in Sport: Olympic swimmer Mona McSharry

Sarah Gill

How to quit social media comparison for good
How to quit social media comparison for good

Niamh Ennis

The Jinx Part 2 and Zendaya’s new tennis film – what to watch this week
The Jinx Part 2 and Zendaya’s new tennis film – what to watch this week

Sarah Finnan

An Irish stylist and creative director on her vintage favourites
An Irish stylist and creative director on her vintage favourites

Sarah Gill

Mary Phillips on her life in beauty and go-to make-up staples
Mary Phillips on her life in beauty and go-to make-up staples

Holly O'Neill

Image / Fashion

15 Pieces To Love From The Brand New H&M Range


By Jennifer McShane
05th Sep 2017
15 Pieces To Love From The Brand New H&M Range

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Arket, the new sister brand of H&M, has revealed its?first collection, finally available to buy online. Think versatile?every day; key pieces you can mix and match and wear comfortably for the AW season (and the pricing is so reasonable you likely will want to wear the clothing every day).

So far, the chic-yet-relaxed knitwear is making us yearn for the cold, while the elegant tailoring, dresses, and skirts are all you need to update your workwear for autumn. ?Combined with the minimalist, classic shirts – with a twist, think wide cuffs and voluminous’sleeves – it’s a step up from standard day wear.

Slightly more expensive than H&M – with prices ranging from around €39 to over €100 – yet marginally cheaper than COS, the entire range is perfect for going back to basics this season.

We’ll take everything.

You can shop?online?now – the in-store launches will begin to roll out in the UK first, followed by Europe.

Browse some of our top picks in the gallery above.