Last night, over 80 businesswomen and four businessmen tore themselves away from the sunshine to gather in The Merrion Hotel for the second workshop of this year's IMAGE Magazine's Mentoring Workshop series. Chilled champagne, courtesy of Veuve Clicquot, was served along with neat but delicious canap's expertly prepared by the hotel's kitchen.
As guests took their seats, there was clear delight in their eyes as each discovered two gifts from YSL to take home. Editor-in-Chief, Melanie Morris, then announced one further treat for two lucky winners from Dylan Bradshaw - a pamper package consisting of a blowdry, makeover, file & polish and champagne.
The workshop, this month named #marketingrevolution in association with Enterprise Ireland, was led by brand and marketing catalyst Noel Toolan. With extensive experience, a limitless number of examples and stories galore, Noel captivated the audience from beginning to end. He covered everything from ?word of mouth marketing? to customer loyalty, and the world's most powerful brands to the development of new political party, and brand, Renua.
With both heads and tummies full, attendees gathered their notes from the session as well as their gifts, and headed out into the night equipped to become Ireland's next top brand managers! World, watch out? There certainly could be a #marketingrevolution on the horizon!