IMAGE virtual events continue this Wednesday, April 29, with a masterclass on how to navigate your brand through a crisis and stay connected with stakeholders.
It's been five weeks since our worlds were turned upside down due to Covid-19 and businesses around the country were forced to adapt their business model.
Irish companies, big and small, have been negotiating huge operational and financial decisions. One of these has been to focus on the business 'brand', and now more than ever it is important to get your brand message out there.
Register for free for IMAGE virtual event on Navigating Your Brand Through a Crisis
Our next expert-led virtual event, Navigating Your Brand Through a Crisis, with the help of commercial and creative brand agency The Pudding, is designed to help you and your business maintain relationships with stakeholders and customers.
From the comfort and safety of your own home, you can tune in to our IMAGE virtual event on Wednesday, April 29 at 8pm, and take notes from an online session with IMAGE group contributing editor Melanie Morris and The Pudding's CEO and chief strategist Gillian Horan.
Read more: Your money questions answered with Sinead Ryan
What you can expect
- Revisiting your Brand Purpose and why this is crucial right now
- Brand Behaviour - activate this purpose through communications and actions both with customers and employees
- Communications - Brand silence is not an option but it is imperative to set the right tone
- Adjusting (understanding your customer and their changing needs)
- Planning for the Future - the recovery will come
You will have the option to submit questions to Gillian via our Instagram Stories on Saturday, April 26.
To register for this free event, click here.
We will send registered readers a link to access the conversation. All you will need is your device, a comfortable spot in your own home, and a pen and paper.
To register for free, click here. The Navigating Your Brand Through a Crisis session will start at 8pm on Wednesday, April 29 and will run for 45 minutes.