Let's face it, when it comes to the Super Bowl, we get far more enjoyment out of the ads (how often do we say that?) and the half time show than we do the actual sport. If there's one thing that's sure to get people talking pre Super Bowl, it's their always brilliant puppy ads.
We could watch this one, featuring a lost puppy, again and again and again.
This year Budweiser's 'Lost Dog' is sure to have people queueing up for labrador puppies in their droves (hopefully at a rescue centre) as the ad tells the story of a pup who escapes from a ranch, gets lost, comes face to face with a wolf and, well, we won't ruin the ending for you. Making his little journey even more heartwrenching is the music: 500 Miles performed by Sleeping At Last.
Watch the lost puppy ad below! Might want to grab a Kleenex while you're at it too.