This beautiful lakeside cottage in Co Donegal is on the market for €250,000
This beautiful lakeside cottage in Co Donegal is on the market for €250,000

Sarah Finnan

Life as a night nurse: ‘Parents are beginning to realise this isn’t just a service for the wealthy’
Life as a night nurse: ‘Parents are beginning to realise this isn’t just a service...

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Fancy a fixer-upper? Here are four cottages on the market for under €95,000
Fancy a fixer-upper? Here are four cottages on the market for under €95,000

Sarah Finnan

Festival fashion: Crocs, crochet and the unexpected rise of dryrobes
Festival fashion: Crocs, crochet and the unexpected rise of dryrobes

Sarah Finnan

Joe Alwyn’s voice in ‘Conversations with Friends’ is the new Connell’s chain
Joe Alwyn’s voice in ‘Conversations with Friends’ is the new Connell’s chain

Lauren Heskin

This charming wisteria-adorned cottage in Co Kerry is on the market for €239,000
This charming wisteria-adorned cottage in Co Kerry is on the market for €239,000

Sarah Finnan

How I found the one bikini I look forward to wearing
How I found the one bikini I look forward to wearing

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This charming three-bedroom cottage in Donegal is on the market for €300,000
This charming three-bedroom cottage in Donegal is on the market for €300,000

Lauren Heskin

Dressing for your dream job interview, according to a fashion expert
Dressing for your dream job interview, according to a fashion expert

Marie Kelly

This sweet country cottage with a picket fence and private garden is on the market for €310,000
This sweet country cottage with a picket fence and private garden is on the market...

Sarah Finnan

Image / Editorial

Watch: Women Are Annoyed About This Sexist ?Period-Shaming? Ad


By Jennifer McShane
22nd Aug 2015
Watch: Women Are Annoyed About This Sexist ?Period-Shaming? Ad

Sexism is something that the women of today are facing more than ever. Countless public figures have spoken out against it, and said that people and companies alike should be uniting to see that women are treated and portrayed fairly.

Well, one company in Australia have ignored this completely, and done nothing but reinforce a sexist stereotype with their latest ad for sanitary hygiene. A new advert from Australian company Unicharm has incurred the wrath of the Internet, attracting accusations of fat-shaming and period-shaming from almost everyone who has seen it.

The commercial, called Ugh Moments, sees menstrual products brand Sofy BeFresh promote their new sanitary pads as the perfect antidote for the gross feelings you get when you’re on your period. The woman has an alter ego, to represent that ?ugh? feeling. Alter-ego Ugh turns up when she gets her period. This part is fine, periods can affect women in many different ways, but the issue with the ad is that it reinforces a stereotype that all women are grumpy, antisocial and pine for a man during this time. Viewers have also accused the creators of ?fat-shaming? women, as the alter ego appears heavier. The ad has now gone viral, for all the wrong reasons.

It’s a pretty dire ad, which you can watch above.

We think this is probably the worst way to try and get your target audience to buy your product.

Do you think it re-enforces a stereotype or should we see the funny side of it?