The IMAGE Business of Beauty 2022 winners are…
The IMAGE Business of Beauty 2022 winners are…

Sarah Finnan

Irish Design Spotlight: greens are good for you
Irish Design Spotlight: greens are good for you

Johanna Dooley And Kara O'Sullivan

Women in Sport: World Champion Irish Para Rower Katie O’Brien
Women in Sport: World Champion Irish Para Rower Katie O’Brien

Katie O Brien

What to bake this weekend: Frosted pistachio cake
What to bake this weekend: Frosted pistachio cake

Sarah Finnan

Even celebrities get cheated on, and it has nothing to do with them
Even celebrities get cheated on, and it has nothing to do with them

Sarah Finnan

See all the photos from the 2022 IMAGE Business of Beauty Awards
See all the photos from the 2022 IMAGE Business of Beauty Awards

IMAGE

With Brendan Gleeson set to host SNL next month, here are five of his best films to watch this weekend
With Brendan Gleeson set to host SNL next month, here are five of his best...

Sarah Gill

What happens when you don’t have a village to raise your child?
What happens when you don’t have a village to raise your child?

Amanda Cassidy

5 stunning Irish Restaurant Award-winning eateries to visit this weekend
5 stunning Irish Restaurant Award-winning eateries to visit this weekend

Sarah Gill

Author’s Bookshelf: Francis Brennan on the making of ‘The Homekeepers Diary’
Author’s Bookshelf: Francis Brennan on the making of ‘The Homekeepers Diary’

Francis Brennan

Image / Editorial

Watch: This Polish Christmas Ad Is The Best Of 2016


By Jennifer McShane
08th Dec 2016
Watch: This Polish Christmas Ad Is The Best Of 2016

Here at IMAGE, some of us are divided when it comes to Christmas ads, but we can all agree that when done well, they can uplift you, even momentarily, quite unlike anything else this time of year. Festive advertisements offer a snapshot; a glimpse of a fleeting moment of tenderness, joy or the ordinary made into something extraordinary.?And so it takes something very special to resonate amongst all the exaggerated, falsified’sense of happiness often projected onscreen – the real, almost mundane day-to-day done well is what makes an impact every time.

This is why this Polish Christmas ad for an online auction platform Allegro has gone viral. It is simplicity done in a genuinely moving way that so many will relate to. ?The basis of the clip revolves around a Polish grandfather receiving an English For Beginners?audio kit from the website. He takes the task head on, leaving a billion post-it notes around his apartment, on his dog, even learning on the go, drumming the language into himself. It doesn’t always go smoothly – he says ?I love you,? to a random woman on the bus, manages to practice a few NSWF lines from an American action movie to his rubber duck in his bathtub and calls his computer mouse, a cat by accident – but his persistence pays off in the best way possible.

Watch below to see why and have a tissue to hand: