Black lipstick: Here’s how to pull it off
Black lipstick: Here’s how to pull it off

Jennifer McShane

‘Meghan is right. Working mothers do have to choose between being present or being paid
‘Meghan is right. Working mothers do have to choose between being present or being paid

Amanda Cassidy

What to try this weekend: Gluten-free vegan churros with a caramel dipping sauce
What to try this weekend: Gluten-free vegan churros with a caramel dipping sauce

Meg Walker

How to increase your confidence and why it’s crucial
How to increase your confidence and why it’s crucial

Niamh Ennis

The scariest thing about Halloween? Competitive parenting
The scariest thing about Halloween? Competitive parenting

Sophie White

Add some colour to your living room with these punchy cushion designs
Add some colour to your living room with these punchy cushion designs

Megan Burns

Five perfect matte lipsticks that your mask won’t budge
Five perfect matte lipsticks that your mask won’t budge

Holly O'Neill

Slightly Christmassy movies that are totally acceptable to watch before Halloween
Slightly Christmassy movies that are totally acceptable to watch before Halloween

Lauren Heskin

This Glenageary home with a charming double-height extension is on the market for €1.875 million
This Glenageary home with a charming double-height extension is on the market for €1.875 million

Megan Burns

Surrogacy: ‘As soon as I lay a foot on Irish soil I become a legal stranger to my son’
Surrogacy: ‘As soon as I lay a foot on Irish soil I become a legal...

Amanda Cassidy

Image / Editorial

Things To Know About SEO


by IMAGE
24th May 2016
Things To Know About SEO

There are two major reasons as to why Search Engine Optimisation (SEO) is so misunderstood – transparency, and those who just don’t do it well.

In the past, many of you will have engaged with a dedicated SEO or digital agency with the expectation that your organic search result positions will increase. Maybe they did, maybe they didn’t. But did you really have the full picture? In most cases, we doubt it… obfuscation has no place in a digital world where there should be nowhere to hide. Without transparency of reporting and you being made aware of where the failings/issues lie (rather than masking any issues within what many believe to be a ‘black art’), then you are being done a major dis-service and major issues are potentially not addressed. When this happens, both the agency and the client will ultimately suffer. Finding data is easier than hiding it.

For example, your Google rankings are an important metric, but they are not everything. Levels of traffic from Google are as?important but, again, they are not everything.

There are some important questions to ask

What keywords on Google are actually converting for you? Have you reported on site speed (a known SEO factor)? Have you looked in-depth at your average rankings in Google Search Console vs. return from SEO efforts from a holistic standpoint? Have you seen what your core landing pages are from an organic search perspective, and fed this back into your UX so that those pages that rank well will also convert better and increase your return on SEO investment? Have you considered if you are tracking the right keywords that will convert?

Have you regularly looked at the websites that are linking to you in order to ensure that they are not ‘spammy?? You can now ask Google to not consider these and therefore, avoid a penalty…

Have you analysed your site’s content and strategy around the same in order to understand what’s more shareable, and converts more from organic traffic?

Have you been monitoring your brand mentions? There are probably some favourable ones out there and they did NOT link to you. Ask for those links and you’ll be surprised by how many you might get.

These are just a small few of the many questions and approaches that are vital to effective and revenue-focused SEO, and are not all necessarily reported on weekly – but has your agency been transparent about how important these things are to SEO?

Join us with Gavin Duff for our IMAGE Digital Masterclass on Tuesday, May 31 to find out more.

DM May Twitter Panel

Also Read

Things To Know About SEO
EDITORIAL
‘Romy & Michele’ actress Cortney Wolfston on being fired while pregnant

“I was confused. Hadn’t I just been told this was a perfect time to be pregnant?” she questioned. Actress Cortney...

By Sarah Finnan

Things To Know About SEO
EDITORIAL
Sarah Harding’s heartbroken mum announces the singer’s death aged just 39

Sarah Harding has died at the age of just 39, her heartbroken mother revealed today. The Girls Aloud star had...

By Amanda Cassidy

Things To Know About SEO
premium EDITORIAL
Business Club members get your complimentary tickets to The IMAGE Business Summit 2021

Don’t miss this year’s IMAGE Business Summit, with an expert line-up, skills masterclasses, keynote addresses and more.Back by popular demand,...

By Shayna Sappington

Things To Know About SEO
EDITORIAL
How to limit drips and brush strokes while painting kitchen cabinets

Painting kitchen cabinets can be transformative and can be achieved relatively low-cost, but you need the right equipment, and a lot of...

By Amanda Kavanagh

Things To Know About SEO
EDITORIAL
8 easy ways to keep your brain healthy that you can do right now

Your brain health is just as important as that of the rest of your body, says psychologist and neuroscientist Dr...

By IMAGE

Things To Know About SEO
EDITORIAL
This spatchcock chicken recipe will make your weekend

This is a great way to get a juicy roast chicken, bursting with flavour.     Bord Bia’s Spatchcock Chicken...

By Meg Walker

Things To Know About SEO
EDITORIAL
‘Meghan is right. Working mothers do have to choose between being present or being paid

Not everyone was happy about the Duchess of Sussex getting involved in US politics. But her letter on behalf of...

By Amanda Cassidy