Can celebrity endorsements change the world? It’s complicated
Can celebrity endorsements change the world? It’s complicated

Amanda Cassidy

8 cosy Irish pubs with great Christmas decorations to grab a tipple in
8 cosy Irish pubs with great Christmas decorations to grab a tipple in

Sarah Finnan

My Career: Conductor Eímear Noone
My Career: Conductor Eímear Noone

Eímear Noone

Irish Design Spotlight: Barbara Bennett
Irish Design Spotlight: Barbara Bennett

Barbara Bennett

Women in Sport: Irish women’s rugby captain Nichola Fryday
Women in Sport: Irish women’s rugby captain Nichola Fryday

Nichola Fryday

What to bake this weekend: Tasty Basque cheesecake
What to bake this weekend: Tasty Basque cheesecake

Sarah Finnan

Inside this incredible contemporary lakeside home in Co Cavan
Inside this incredible contemporary lakeside home in Co Cavan

IMAGE Interiors & Living

40 over 40 share their best life advice
40 over 40 share their best life advice

Amanda Cassidy

Here’s how calligraphy can add a personal touch to any event
Here’s how calligraphy can add a personal touch to any event

Megan Burns

8 non-traditional Christmas movies we always watch during the festive season
8 non-traditional Christmas movies we always watch during the festive season

Jennifer McShane

Image / Editorial

The Changemakers: Sonia Deasy on overcoming adversity and reinventing her future


By IMAGE
12th Jun 2018
The Changemakers: Sonia Deasy on overcoming adversity and reinventing her future

In this month’s issue of IMAGE magazine, Orla Neligan talked to the Irish women who are making a big impact in their respective fields.

Sonia Deasy

Co-founder, Pestle & Mortar

Sonia Deasy thrives on moving targets, the kind that allow her the freedom to control her own destiny, change direction and move forward. “Regressing isn’t a natural state for me, progressing is. There can be no progress without change, so I tend to embrace it.”

Personal and professional motto?

“I always think of something Gandhi said: ‘A man is but the product of his thoughts. What he thinks, he becomes.’”

Photo credit: Barry McCall

Sonia grew up helping her dad in his shop steered by his mantra: “consistency is the key to success”. Whilst working in her husband’s photography business, Sonia noticed how dry and dull many of their subjects’ skin looked. Frustrated with the lack of effective skincare on the market, she drew on her Indian herbalist heritage and developed Pestle & Mortar – a unique beauty brand that combines science and nature to create simple solutions for skin.

It takes a certain steely focus to catapult a niche brand into an otherwise crowded beauty market, but she has done it with aplomb.

Best piece of advice for business success?

“Keep the big vision in sight and fuel that vision with perseverance.”

Apart from being a mother to five children, Pestle & Mortar is her biggest achievement, challenges and all. “It’s about keeping the big vision in sight and empowering others to support you.”

Sonia credits her large family for her thick skin, which is often required to navigate the competitive industry pelt. In moments of adversity, she always sees the lesson. “I ask myself what I can learn from the situation. Secondly, I reinvent my future; and lastly, I ring my sister and find something humorous in it,” she laughs.

Pick up this month’s edition of IMAGE magazine to see the article in full.