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Image / Editorial

Getty Images & Women’s Sport Trust To Increase Visibility Of Women In Sport


by Holly O'Neill
10th Oct 2016

LONDON, ENGLAND - AUGUST 03: Jessica Ennis of Great Britain competes in the Women's Heptathlon High Jump on Day 7 of the London 2012 Olympic Games at Olympic Stadium on August 3, 2012 in London, England. (Photo by Michael Steele/Getty Images)

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American stock photo agency Getty Images and leading women’s sports charity Women’s Sports Trust have teamed up to increase the visibility of women in sport and educate people while breaking down limiting gender stereotypes.

This new partnership aims to increase the visibility of female athletes and women’s sports, whilst also challenging the way in which female athletes are portrayed in imagery. The partnership launches today with a powerful ?Best of Women’s Sports? editorial curation featuring the world’s top sportswomen in action.

in their UFC women's bantamweight championship bout during the UFC 193 event at Etihad Stadium on November 15, 2015 in Melbourne, Australia.

The creative collection of images is focused on the realistic and aspirational representation of sportswomen and girls and depicts the diversity of female athletes and the sports they participate in.?These images will be made available free of charge to schools, universities and not-for profit organisations to promote the powerful depiction of women and girls in sports to the broadest audience possible.

The?Women’s Sport Trust and Getty Images have set these guidelines which they hope will become an industry standard;

SPORT APPEAL NOT SEX APPEAL

Focus on the skill, strength, speed, passion and drama of the sport instead of how the athletes look.

MIX IT UP

Capture a diverse mix of athletes participating in a wide range of sports.

KEEP IT REAL

Authentic, credible imagery?that represents the athlete as she’d want to be seen.

RIO DE JANEIRO, BRAZIL - AUGUST 19: Team Great Britain celebrate after defeating Netherlands in the Women's Gold Medal Match on Day 14 of the Rio 2016 Olympic Games at the Olympic Hockey Centre on August 19, 2016 in Rio de Janeiro, Brazil. (Photo by Tom Pennington/Getty Images)

PLAY YOUR PART

Everyone involved in the production, reporting and consumption of sporting imagery to take responsibility for the changes they can make.

MORE IS MORE

Increase the number of images taken and seen.

BE BOLD

Be creative and push the boundaries, seek out new talent and new audiences.

PROVIDENCE, RI - JUNE 10: Heather Chan performs with the ball during 2016 USA Gymnastics Championships - Day 1 at the Dunkin' Donuts Center on June 10, 2016 in Providence, Rhode Island. (Photo by Maddie Meyer/Getty Images)

Getty Images’ partnership with Women’s Sport Trust follows a collaboration with Sheryl Sandberg’s nonprofit organisation, LeanIn.Org on the Getty Images Lean In collection ? a curation of imagery dedicated to the powerful depiction of women, girls and the people who support them.

For any schools, universities or not-for profit organisations wishing to access imagery from the Getty Images ?Best of Women’s Sports? curation please click here to register.

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