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Image / Editorial

Beyonce Goes into the Nutrition Business


by IMAGE
03rd Feb 2015
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Not content with taking over the world in the ways she’s already mastered, Beyonce, or Queen Bey as she’s more affectionately referred to, has decided to enter into the world of nutrition.?Veganism, to be exact. She’s got her sights set on?helping others kick their?unhealthy eating habits in just 22 days. But doesn’t it take roughly 30 days to make or break a habit? No! She’s Beyonce, lest we forget.

The Drunk In Love superstar has just recently announced a business partnership with exercise physiologist?Marco Borges,?launching the 22 Days Nutrition plant-based home delivery meal service. Don’t get too excited though, it’s yet to make its way to these Emerald shores.

According to PR Newswire, Beyonce, who trains with Borges, took the 22 Days Nutrition challenge in the winter of 2013 along with her beau Jay Z. She’s since made an effort to include more plant-based foods in her everyday diet. ?”The program’s philosophy is based on the concept that it takes 21 days to make or break a habit and on the 22nd’day you are well on your way to forming new habits.”

“I am so grateful that I took the challenge and credit Marco with leading by example,” says Beyonce.? “He is the most energetic person I know and it’s all because of his decision to live a healthy lifestyle.? He came up with a great program to get people motivated to make better nutritional choices.? All you have to do is try.? If I can do it, anyone can.? I am excited to partner with him.”

Borges, needless to say, is delighted: “I am humbled by this incredible partnership and excited to share the many benefits of a whole-foods plant-based diet… We all know the importance and value of eating plant-based foods but often times find ourselves trapped in a series of bad habits that sabotage optimum wellness. The Vegan Meal Delivery program makes it easier to reset your habits with healthy and delicious plant-based foods.”

What ever will she do next?