A beauty blogger's powerful YouTube video targeting made to target vicious online trolls has gone viral, receiving over 3 million hits in just three days.
Beauty blogger Em Ford from London uploaded a YouTube video titled ?You Look Disgusting? to her social media channel after she was victim to online abuse and bullying after she began posting pictures of herself with no makeup online. The blogger suffers with acne and the extremely powerful and moving video highlights the horrific abuse and comments she was exposed to online - even when she applied makeup. Her brave and candid photos (it's no easy thing to bare your face sans makeup online) attracted over 100,000 comments according to Ford.
In her video, she applies and then washes off her make-up to highlight the online harassment she encountered, comments such as "WTF is wrong with her face,? and 'so ugly" flashing up next to her face. Some of the comments literally shocked us.
She explained her reasoning behind her video:
?Over the past few months, I've received thousands of messages from people all over the world who suffer or have suffered from acne, an insecurity or self confidence issues," she wrote.
"I wanted to create a film that showed how social media can set unrealistic expectations on both women and men. One challenge many face today, is that as a society, we're so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that It can be hard to remember the most important thing - You ARE beautiful,? she explained.
And this is the main message in the video, which is a must-watch. Even we welled up throughout it. ?You are beautiful - no matter how flawed you feel, no matter how upset you may about the way you look or how hard you find it to make friends, or be confident. Believe in yourself, and never let anyone tell you're not beautiful - not even yourself,? she wrote.
We applaud Ford for taking a stand against the frankly horrid people who made those disgusting comments and attempt to be a voice for others who suffer with skin conditions like acne. Having acne really can be so debilitating - and yours truly knows all about it. It affects confidence, self esteem and any comments referring to it only add to the distress of the whole thing; never mind thousands of strangers making them.
Ford did a brave thing in making the video and we think she's beautiful (plus she has some amazing application skills) with or without her makeup.
Watch the video below: