The Ultimate Brow Collection Has Arrived

Flormar's collection of brow wonders hits the spot as we celebrate 100,000+ votes for the IMAGE Business of Beauty Awards.

Navigating the vast sea of brow options?out there can be a challenge, but?Flormar's key collection of brow products?is an easy solution to the puzzle.

When it comes to make-up, we often get caught up in a colourful wash of lipsticks, blushes and vibrant shadows, forgetting the importance of the basic shape and lines of our natural features. No matter the look, whether you favour simplicity or drama, your brows come into play. Good brows are the foundation of any successful make-up look - even the elusive ?no make-up make-up? trend!

Before moving in with any pigmented product, get in there with the Eyebrow Primer, €6.95. This will hold the natural shape, so you can build it (or alter it) with no mess. Powders stick to the soft, wax-like texture, ensuring longevity and it gently moisturises the area.


If pencils are your tool of choice, look no further than the new Eyebrow Pencil, €5.95. It comes in two shades, with no. 401 complimenting multiple hair shades, from dark blondes to medium browns, with its cool tone. The cap has a firm brow brush mounted atop it, to run through the brows once you have applied the product. The close-knit bristles disperse the colour evenly, for a more natural finish.

For more precision and extra dimension, the Eyebrow Eyeliner, €5.95, is ace. Suited to someone with a steady hand - artists will love this - it adds super fine lines where your brows might need them, creating real depth and texture. Coupled with the Brow Shadow (below), high-definition brows are only a few pen flicks away and as it's water-resistant, it will stay put!

The Eyebrow Shadow, €5.95, is a super easy and quick fix - a good one to carry in the handbag. Use with other products to build a detailed brow or dab on for a quick brow fill. For a deeper colour pay-off, dampen your brush before dipping in.


Finish every application with the Eyebrow Mascara, €6.95, to hold everything in place. The transparent formula, enriched with aloe vera, locks the colour into place and tidies the overall brow.

So, pop into your nearest Flormar stockist (a full stockist list can be found at pick out your brow favourites (or snap up the entire collection) and get experimenting with different shapes and textures. You really can't go wrong!

Or, for a lucky few, we have 3 sets of the full Flormar brow collection to give away to our die-hards, as a result of passing the 100,000 vote mark in our IMAGE Business of Beauty Awards.

Simply drop a message into the comments section below to be in with a chance of winning!

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