Three amazing beauty brands you might not have heard of

New beauty to love? Yes, please. From a cream blush to rival Cloud Paint and an award-worthy body lotion to a haircare brand with skin awareness, these are three to keep an eye on...


There's nothing a beauty obsessive like myself loves more than finding new brands to trial and (hopefully) love. The three below I have only tried one product each from so far, but I'm excited already to try more.

Some of these only ship to the US, but I always use that An Post Address Pal service and it works fine - just remember any hidden tax or costs like that before you order.

SEEN Beauty

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Harvard trained dermatologist Dr Iris Rubin noticed her clients were breaking out after salon visits, and decided to fix the problem by creating a haircare brand that was kind to, and good for, the skin. SEEN was her brainchild, and their blow-out creme, $24, is absolutely gorgeous.

Tower28 Beauty

 

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Katie Jane Hughes recommended this brand. Need I say more? I think not. They call themselves 'non-toxic', which I'll admit, I take issue with normally (every EU sold beauty brand is legally required not to have any toxins) but because it's a US brand I'll tolerate it. The blush, BeachPlease Luminous Tinted Balm in Golden Hour is my new go-to. It's $20.

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Nécessaire Beauty

Founded by Nick Axelrod, former Into the Gloss editorial director and close friend and business partner of Glossier's Emily Weiss, Nécessaire is a brand like no other; they even have a Sex Gel product for, you guessed it - sex. My pick of their products was their hero, the body lotion, $25, and I adore it.


Read more: Beauty Basics: The brands to watch

Read more: The beauty gift-guide (that's all Irish!)

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Read more: Five French pharmacy beauty brands that you can buy in Ireland

Photo from @Tower28beauty on Instagram

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