This week in beauty news, Max Factor have gone suitably retro, announcing the iconic Marilyn Monroe as their global glamour ambassador. Of course, given that it was Mr Max Factor himself who transformed Norma Jeane into the Marilyn Monroe we came to know, way back when, this is a rather fitting celebration of her story.
Hard to believe it's been 80 years since Mr Max Factor Junior opened the doors of his Hollywood make-up studio, creating looks that continue to stand the test of time, including his most notable of all: Marilyn's platinum blonde bombshell. What's even more hard to believe is that Marilyn was ever anything other than the blonde beauty who turned a thousand heads.
Announcing Marilyn as their global glamour ambassador, Max Factor encourage women to enjoy their own personal glamour transformation, trying looks that they never thought would be possible at a time of year (see, January isn't all bad) when we're more than open to new possibilities.
Max Factor Global Creative Design Director, Pat McGrath comments on the signing, ?Marilyn made the sultry red lip, creamy skin and dramatically lined eyes the most famous beauty look of the 1940's and it's a look that continues to dominate the beauty and fashion industry. It is the ultimate look that defines glamour - nothing else compares. Ruby Tuesday, inspired by one of Marilyn's favourite Max Factor lipsticks, is still my go-to red today for an instant shot of glamour, and continues to be one of the most popular shades for both make-up artists and real women. It's the ultimate glamorous red.?
?Through expert diagnosis and make-up artistry, Norma Jeane's facial features were pulled out and dramatized through make-up.? Her skin was creamy and flawless, the shape of her eyes was elongated through clever use of eyeliner and her lips were accentuated with a sultry red shade, becoming the key focal point of the entire look.? Through make-up artistry and the right products, Max Factor helps women today identify their best features so they can undergo their own glamour transformation.?
"I used to think as I looked out on the Hollywood night, ?There must be thousands of girls sitting alone like me dreaming of being a movie star. But I'm not going to worry about them. I'm dreaming the hardest" - Marilyn Monroe.
Do you dare to dream?